2022 ADDYs Winner Book Student Working

addys 2022 AMERICAN ADVERTISING AWARDS STUDENT DIVISION NASHVILLE, TENNESSEE student

AAF NASHVI LLE MISSON STATEMENT THE AMERICAN ADVERT IS ING AWARDS The mission of the American Advertising Federation Nashville (AAF Nashville) is to expose members to visionary issues relative to the advertising/communications industry while creating opportunities for networking, learning, service and individual recognition. The American Advertising Awards Competition: Student Division, is a unique national awards program designed specially for college students. Work entered at the local level can advance to the regional and national judging, just like the work entered by professionals across the country. Congratulations to all of our Nashville Student ADDY winners and their instructors! nashville

AWARDS COMMI T TEE WINNERS BOOK DES IGN Jeanine Mahone – AAF President Samara Anderson – Past President Drew Beamer – Past President Mark Farrar – AAF Nashville Executive Director Rocky Moreno – AAF Nashville Executive Team Amanda Manis – AAF Nashville Executive Team Claire Raby Brandee Kent OUR JUDGES THANK YOU TO ALL OF OUR ENTRANT SCHOOLS Middle Tennessee State University Nashville State Community College Nossi College of Art and Design O’More College of Design at Belmont University SCOT T BROOKS VIDEO PRODUCT ION MANAGER GS&F B IAUNCA EDWARDS ASSOCIATE CREAT IVE DIRECTOR OF PRODUCT DESIGN REDPEPPER SEAN WI LL IAMS CREAT IVE DIRECTOR DVL SE IGENTHALER , A F INN PARTNERS COMPANY

BEST OF SHOW JUDGE ’S FAVORI TES 2 1 2 . SCOT T BROOKS’ FAVORI TE SLE IGH WITH GLOSSIER GI FT GUIDE LOVE HAPPENS SALES & MARKETING PUBLICATION DESIGN STUDENT: Ellen Everett SCHOOL: Middle Tennessee State University STUDENT: Poppy Simmons SCHOOL: Nashville State Community College GOLD ADDY AWARD - STUDENT DIVIS ION

STUDENT ADDY AWARDS 2 1 3 1 . B IANCA EDWARDS’ FAVORI TE 2 . SEAN WI LL IAMS’ FAVORI TE 3 . RIS ING STAR AWARD MOODY INFUSED TEA CAMPAIGN “WE IRD AL” YANKOVIC CONCERT POSTER STUDENT: Cristen Vernon SCHOOL: Middle Tennessee State University STUDENT: Adam Harris SCHOOL: Middle Tennessee State University Margaret Owens Watkins College of Art and Design at Belmont University

sales & marketing 1 . GOLD ADDY AWARD - STUDENT DIVIS ION MATCHES S01A - PACKAGING STUDENT: Mari Davis SCHOOL: Nashville State Community College SALES PROMOT ION 2 . GOLD ADDY AWARD - STUDENT DIVIS ION SPITF IRE HOT SAUCE S01A - PACKAGING STUDENT: Evangelina Antonia Stephens SCHOOL: Middle Tennessee State University 2 1 S I LVER ADDY AWARDS - STUDENT DIVIS ION S01A - PACKAGING Cha Cha Cha, Mari Davis, Nashville State Community College Ma’Juice & Ma’Muffins, Miss La’Shae Whyte, Middle Tennessee State University Fixins Restaurant Packaging, Sydnee Jackson, Middle Tennessee State University

3 . GOLD ADDY AWARD - STUDENT DIVIS ION JOANN: THINK CRAFTY VENDING MACHINE S01B - POINT OF PURCHASE STUDENT: Rylee Campbell SCHOOL: Middle Tennessee State University 3 1 . GOLD ADDY AWARD - STUDENT DIVIS ION CARRY ON: SENIOR CAPSTONE SHOW S04 - SPECIAL EVENT MATERIALS STUDENT: Morgan Gill, Amanda Chirinos, Cameron Harless, Kierra Colquitt, Hien Phan SCHOOL: Middle Tennessee State University COLLATERAL MATERIAL 2 . GOLD ADDY AWARD - STUDENT DIVIS ION “THE GIVER” BOOK COVER 2 1

COLLATERAL MATERIAL 3 . GOLD ADDY AWARD - STUDENT DIVIS ION PAPER BOY S05D - MAGAZINE DESIGN STUDENT: Sebastion Lara SCHOOL: Watkins College of Art and Design at Belmont University 4 . GOLD ADDY AWARD - STUDENT DIVIS ION BIRDS S05D - MAGAZINE DESIGN STUDENT: Margaret Owens SCHOOL: Watkins College of Art and Design at Belmont University 3 4 S I LVER ADDY AWARDS - STUDENT DIVIS ION S02 - STATIONERY PACKAGE - SINGLE OR MULTIPLE PIECES Pearl Lomax Identity, Pearl Lomax, Nashville State Community College S03 - PRINTED ANNUAL REPORT OR BROCHURE Outline Brochure, Chelsea Griffeth, Nashville State Community College S04 - SPECIAL EVENT MATERIALS Frist Gala, Mackenzie Smith, Watkins College of Art and Design at Belmont University Frist Gala, Carrie Neville, Watkins College of Art and Design at Belmont University PUBLICATION DESIGN Joy to the Wild Memphis Zoo Catalog, Taylor Lane, Middle Tennessee State University Bill Hobbs, Caitlin Cooney, Watkins College of Art and Design at Belmont University Yuletide Fantasy, Cassidy Bidwell, Middle Tennessee State University THE DAY HER LIPS FELL OFF, Jania (Meraki) Boddie, Middle Tennessee State University S06 - DIRECT MARKETING DBSA Mood Tracking Calendar, Victoria Bruzek, Middle Tennessee State University

POSTER GOLD ADDY AWARD - STUDENT DIVIS ION “WE IRD AL” YANKOVIC CONCERT POSTER S09A - SINGLE STUDENT: Adam Harris SCHOOL: Middle Tennessee State University out-of-home & ambient media S I LVER ADDY AWARDS - STUDENT DIVIS ION S10 - OUTDOOR & TRANSIT ADVERTISING > S10C - SITE Nairobi Olympics, Kayla Monis, Watkins College of Art and Design at Belmont University Marina Park, Ambrose Vargason, Watkins College of Art and Design at Belmont University

cross platform INTEGRATED CAMPAIGNS 1 . GOLD ADDY AWARD - STUDENT DIVIS ION ADOPTION S21 - CONSUMER CAMPAIGN STUDENT: Caitlin Cooney SCHOOL: Watkins College of Art and Design at Belmont University

2 . GOLD ADDY AWARD - STUDENT DIVIS ION MAKING A RACQUET EXHIBIT CAMPAIGN S21 - CONSUMER CAMPAIGN STUDENT: Ellen Everett, Karla Gomez, Ben Moss SCHOOL: Middle Tennessee State University 3 . GOLD ADDY AWARD - STUDENT DIVIS ION WANDERIN S22B - INTEGRATED BRAND IDENTITY CAMPAIGN - CAMPAIGN STUDENT: Austin Davis SCHOOL: Middle Tennessee State University 2 3 S I LVER ADDY AWARDS - STUDENT DIVIS ION S22B - INTEGRATED BRAND IDENTITY CAMPAIGN - CAMPAIGN Artemisia, Cassidy Bidwell, Middle Tennessee State University Rare Birds, Abraham Mast, Watkins College of Art and Design at Belmont University Ma’Hogany, Miss La’Shae Whyte, Middle Tennessee State University Verity – Face and Embrace Reality, Whitney Fraker, Middle Tennessee State University

online/ interactive SOCIAL MEDIA GOLD ADDY AWARD - STUDENT DIVIS ION PEACHES AND CREAM PERFUME AD S13B - CAMPAIGN STUDENT: Macy Blake SCHOOL: Middle Tennessee State University S I LVER ADDY AWARDS - STUDENT DIVIS ION S14 - APP (MOBILE OR WEB-BASED) Rock and Roll Over App, Michael McGee Middle Tennessee State University

elements of advertising VISUAL 1 . GOLD ADDY AWARD - STUDENT DIVIS ION BETHS ALTERATIONS S24A - LOGO DESIGN STUDENT: Mackenzie Smith SCHOOL: Watkins College of Art and Design at Belmont University 2 . GOLD ADDY AWARD - STUDENT DIVIS ION THAT’S SO LIT! S24A - LOGO DESIGN STUDENT: Lashae Whyte SCHOOL: Middle Tennessee State University 1 2 S I LVER ADDY AWARDS - STUDENT DIVIS ION S24A - LOGO DESIGN Blast, Kayla Monis, Watkins College of Art and Design at Belmont University The Swarm, Caitlyn Swartwood, Watkins College of Art and Design at Belmont University the wurst / superior sausages, Evangelina Stephens, Middle Tennessee State University

I LLUSTRAT ION 1 . GOLD ADDY AWARD - STUDENT DIVIS ION LET’S DO MORE PICNICS TOGETHER S25A - ILLUSTRATION – SINGLE STUDENT: Ellen Everett SCHOOL: Middle Tennessee State University 2 . GOLD ADDY AWARD - STUDENT DIVIS ION PAPER BOY I LLUSTRATIONS S25B - ILLUSTRATION – CAMPAIGN STUDENT: Sebastion Lara SCHOOL: Watkins College of Art and Design at Belmont University S I LVER ADDY AWARDS - STUDENT DIVIS ION S25A - ILLUSTRATION – SINGLE Jet Starman: Space Cadet, Adam Harris, Middle Tennessee State University S26C - DIGITALLY ENHANCED, SINGLE Four Roses, Tylor Hutcheson, Nossi College of Art

ST I LL PHOTOGRAPHY GOLD ADDY AWARD - STUDENT DIVIS ION FLOWER SERIES S26D - CAMPAIGN STUDENT: Tasha Powers SCHOOL: Nashville State Community College S I LVER ADDY AWARDS - STUDENT DIVIS ION S26D - CAMPAIGN Wings Of Color, Alyssa Smith, Nossi College Of Art Sunrise Facial, Lindsay Appleton, Nossi College Of Art Oceanlife Can’t Sea the Difference, Taylor Powers, Nossi College Of Art

F I LM, VIDEO & SOUND GOLD ADDY AWARD - STUDENT DIVIS ION “HE’S JUST A NIGHT OWL” PODCAST S29 - ANIMATION OR SPECIAL EFFECTS STUDENT: Ellen Everett SCHOOL: Middle Tennessee State University S I LVER ADDY AWARDS - STUDENT DIVIS ION S29 - ANIMATION OR SPECIAL EFFECTS Convoy, Abraham Mast, Watkins College of Art and Design at Belmont University FILM, VIDEO & SOUND TELEVISION ADVERTISING > S19A - SINGLE Favor, Maggie Strahle, Middle Tennessee State University

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