Industry Deep Dive: AI in Promo
AI is a rapidly evolving field poised to revolutionize our world and lives. It is still too early to say what the future holds for AI, but it is a technology that has the potential to change the world. The history of AI was rooted in pop culture and philosophy, but now is firmly planted, with tools like ChatGPT finding use in day-to-day business operations and strategies. SAGE has developed AI features into our core products, enhancing the modules you’re already familiar with and opening new avenues for inspiration and improved business.
AI in Modern Business: History Artificial intelligence (AI) is a machine’s ability to simulate human intelligence. This can include the ability to learn, reason, and solve problems. The concept of AI has been around for centuries, but it was popularized in the early 20th century by science fiction stories such as “The Tin Man” from The Wizard of Oz. These stories explored the idea of machines that could think and feel like humans. In 1950, British mathematician Alan Turing proposed the Turing Test to measure the intelligence of a machine. The test is simple: if a human cannot tell the difference between a machine and another human during a conversation, then the machine is considered intelligent. AI has become more mainstream in recent years thanks to the development of voice assistants such as Siri and Alexa. These devices can understand human speech and respond to commands. In 2016, Google started a large research project to develop large language models. These models are trained on massive datasets of text and code. OpenAI developed ChatGPT in conjunction with Microsoft. It was the first instance where the masses had awareness and access to the model. These tools can already give Turing’s test a run for its money, and someday it may be impossible to distinguish one from a human. What benefits can a firm see from the strategic use of this technology? How are businesses using tools like ChatGPT in their day-to-day operations? Sales and marketing: AI tools can be used to qualify leads, track sales progress, and generate sales strategies. They can also be used to create marketing campaigns, write content, and track performance data. Customer service: AI tools can provide customer service in various ways, such as answering questions, resolving issues, and providing recommendations. Product development: AI tools can gather customer feedback, identify new product opportunities, and develop new product ideas. Operations: AI tools can be used to automate tasks, such as scheduling appointments, managing inventory, and tracking shipments. Increased productivity: Large Language Model AI tools can help businesses automate tasks, freeing employees to focus on more creative and strategic work. Improved customer service: Large Language Model AI tools can be used to provide 24/7 customer service, which can improve customer satisfaction and loyalty. Enhanced decision-making: Large Language Model AI tools can be used to analyze data and identify trends, which can help businesses to make better decisions.
AI Tools in SAGE Products: We have added AI features to the SAGE tools you’re already familiar with, and this is just the beginning. While the features we’re about to highlight are game-changing on their own, AI is a powerful tool that, by its nature, is always learning and improving. We will continue to develop and improve these AI features in SAGE, but here’s a peek at where we are today: The product search function of SAGE Total Access is the cornerstone of our product offering. With the new Idea Wizard, you can now get even more out of this powerful tool. Trying to figure out what products will be the most attractive to a client for a specific use case? Give the Idea Wizard your prompt with as much detail as you’d like to provide, and it will generate a list of ideas to help you find the perfect product for your customer’s event or promotion. Once you’ve found inspiration from the list of ideas, you can customize the search with the criteria and filters you’re already familiar with to narrow it down and find the perfect selection for your client. Idea Wizard Real Stats About Articial Intelligence
How to Use the Idea Wizard Open a Product Search in SAGE Online or SAGE Web Click Get Ideas for product suggestions Click Search It on your favorite option Click More Ideas to generate a new list of suggestions OR Type a short summary of your event or promotion Click Ideas Found in the top right of SAGE Online and in the bottom left toolbar in SAGE Web.
Generating and customizing the written copy in the project and presentation modules is now easier than ever. Following are examples of how this tool can be used for everything from your introduction paragraph to the product descriptions that AI technology can write, enhance, edit, and translate. Content Writing If your client is a large firm such as Netflix, the tool will already know quite a bit about the company and will consider that information while writing the content. You can also add additional information about your client in the SAGE CRM, and the AI will also consider that. This content is sometimes perfect and sometimes needs to be adjusted. It makes an excellent first draft to use as a starting point before making any changes you want. If you don’t like the first thing you see, try again! This feature uses generative AI, the same as ChatGPT, meaning if you hit the button again, you get a different output than before. The AI can generate an introduction paragraph by pulling from the presentation information you’ve entered. The more details you give, the more specific the AI can be. In this example, the client is Netflix, and the presentation is meant to showcase products they may want to purchase for an upcoming company party.
Product descriptions can vary wildly across suppliers, but you want consistency in writing for your presentation! The Enhance feature allows you to quickly get more out of the existing descriptions by expanding on their ideas, adding more detail, making them more concise, or even translating the description to-or-from Canadian French, English, and Spanish. “Enhance” Button While the above example was specific to SAGE Presentations, these features can also be used to write thank you notes in SAGE Projects, write entire blog articles for your SAGE Website, enhance specific sections of those blogs, enhance product descriptions in SAGE Print Studio projects, and more. SAGE Sales Presentations • Introduction Paragraph • Product Descriptions • Header and Footer Content • Term and Conditions Text SAGE Websites • Blog Content (Yes, you can enhance AI-generated content!) SAGE Print Studio Products • Publication Description • Product Description Generate and Enhance in Other SAGE Modules Where to Use the Enhance Feature
We don’t know exactly how artificial intelligence will impact the future of humanity; we can’t know. AI technology is in its infancy and is rapidly evolving. However, businesses that can adopt AI early and effectively will be well-positioned to succeed in the future. SAGE has taken the lead in developing AI features into our core products, and we are excited to see how our customers use these features to improve their businesses.
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