AI in Modern Business: History Artificial intelligence (AI) is a machine’s ability to simulate human intelligence. This can include the ability to learn, reason, and solve problems. The concept of AI has been around for centuries, but it was popularized in the early 20th century by science fiction stories such as “The Tin Man” from The Wizard of Oz. These stories explored the idea of machines that could think and feel like humans. In 1950, British mathematician Alan Turing proposed the Turing Test to measure the intelligence of a machine. The test is simple: if a human cannot tell the difference between a machine and another human during a conversation, then the machine is considered intelligent. AI has become more mainstream in recent years thanks to the development of voice assistants such as Siri and Alexa. These devices can understand human speech and respond to commands. In 2016, Google started a large research project to develop large language models. These models are trained on massive datasets of text and code. OpenAI developed ChatGPT in conjunction with Microsoft. It was the first instance where the masses had awareness and access to the model. These tools can already give Turing’s test a run for its money, and someday it may be impossible to distinguish one from a human. What benefits can a firm see from the strategic use of this technology? How are businesses using tools like ChatGPT in their day-to-day operations? Sales and marketing: AI tools can be used to qualify leads, track sales progress, and generate sales strategies. They can also be used to create marketing campaigns, write content, and track performance data. Customer service: AI tools can provide customer service in various ways, such as answering questions, resolving issues, and providing recommendations. Product development: AI tools can gather customer feedback, identify new product opportunities, and develop new product ideas. Operations: AI tools can be used to automate tasks, such as scheduling appointments, managing inventory, and tracking shipments. Increased productivity: Large Language Model AI tools can help businesses automate tasks, freeing employees to focus on more creative and strategic work. Improved customer service: Large Language Model AI tools can be used to provide 24/7 customer service, which can improve customer satisfaction and loyalty. Enhanced decision-making: Large Language Model AI tools can be used to analyze data and identify trends, which can help businesses to make better decisions.