ADDING PROMO TO YOUR BUSINESS
Your clients arrive in your business o en seeking signs, banners, or other printed products. Whether they are a small business or a startup, they may need something else to promote their business. Promotional products o er an array of di erent items that can be customized for any business or event. Ready to discover the power of promo?
THE POWER OF PROMO of consumers who receive promotional products, keep them. of people like receiving a promotional product. 9 out of 10 people can recall the company that gave them branded promotional products. In 2019, the promotional products industry did over $24 billion in sales. 2021 Consumer Study, PPAI Research | 2012 Consumer Study, PPAI Research | 2019 Sales Volume Study, PPAI Research
WHERE TO START Self Promo Promotional products o er an easy solution to increasing your ROI with your existing client base. Acquiring a new client can cost 5 times as much as retaining an existing client. Print products are your specialty, and if you add promotional items into the mix, your business becomes a one-stop-shop for your clients. Here are a few easy steps to get you started: Promote your own business! Put a logo on each product as an example of what you can do for your clients. Create A Sample Kit/Display These should include the types of items clients can purchase in-store. These items can be used for a brick-and-mortar business such as business cards, pens, signs, banners, name tags, etc. Think of items a new business might need and combine them into a small display case. Clients can envision what their logo looks like with your products. Many suppliers o er samples completely free!
ADDING PROMO TO YOUR BUSINESS INCREASES REVENUE The Promotional Products Industry The world of promotional products is an ever-growing industry. Only with a slight dip due to the pandemic, we saw a large return to the normal revenue stream in 2021. Your client base is likely ordering promotional items from somewhere else, but by including promo in your business, the success rate of selling to an existing customer is 60-70%. By adding promo to your line of products, you can increase your revenue with an average profit margin of 40%. $20.80 $21.30 $23.30 $24.70 $24.20 $19.60 $23.20 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 2015 2016 2017 2018 2019 2020 2021 Revenue in Billions Year TOTAL REVENUE
ADDING PROMO TO YOUR BUSINESS INCREASES ROI Price Code Information for Suppliers Pricing to Distributors is based on suggested (catalog) retail price less one of the following percentages. The industry standard is a 40% profit margin and if you can o er 50% o the suggested retail price, that’s even better. It’s rare for an item/product to be on a J or Y making 5%. If more than one code is given, the codes correspond with the quantity discounts.
TRADITIONAL VS. NON-TRADITIONAL Traditional vs. Non-Traditional Promo You can carry a variety of traditional and non-traditional promotional products for your clients. Examples of traditional and non-traditional promotional items include: Traditional Promo Pens Tote Bags Notebooks Watches Coolers Tumblers Logo Mats Non- Traditional Promo
TOP INDUSTRIES BUYING PROMOTIONAL PRODUCTS The big question is, whom should you be selling promo to? Here is a list of the top industries that purchase the most promotional products: 1. Education 2. Financial 3. Health Care 4. Not-for-Profit Organizations 5. Construction
6. Government 7. Associations & Civic Clubs 8. Real Estate 9. Automotive 10. Professional TOP INDUSTRIES BUYING PROMOTIONAL PRODUCTS
TOP PROMOTIONAL PRODUCTS TO INCLUDE IN YOUR BUSINESS What are the key promotional items to sell? Every industry looks for something di erent, but there are ten items that stay consistent throughout all industries alike. Here are the Top Promotional Product Categories Carrying a variety of promotional items for your clients makes your business a one-stop shop for all things print and promo will give you a head start over the competition. 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Caps 7 | Masks 8 | Bottles 9 | Coats 10 | Towels Top Promotional Product Categories
HOW TO GET STARTED Start the conversation! Ask your customer(s) with whom you have the best relationship with the following questions. Question: Do you order other products with your logo on them? Customer Response A: Yes, I do. Your reply: The next time you need something, can I quote you on it and try to earn that business? Customer Response B: No I don’t. Your reply: Would you be interested? I can help you with that. To learn more about the power of promo, contact your SAGE Account Advisor today.
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2022 Quick Technologies Inc. www.sageworld.com Copyright © 2022 Quick Technologies Inc. • 800.925.7243 Phone • info@sageworld.com
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