START THE CONVERSATION! Pitching Your Existing Customers Promotional products o er an easy solution to increasing your ROI with your existing client base. Acquiring a new client can cost 5 times as much as retaining an existing client. Print products are your specialty, and if you add promotional items into the mix, your business becomes a one-stop-shop! Here are some questions you can ask your existing customers to get started: - Do you order other products with your logo on them? - How o en do you order those products? - What additional types of promotional products would you be interested in? Finding New Customers Start with people and businesses you know. You can also seek out new customers by connecting with your community. Ask for referrals regularly and consider creating a referral program Utilize your self promo in public spaces, wear your brand and pass out your business cards Get in touch with your local Chamber of Commerce Attend small business events Visit your local farmers markets Connect with schools, leagues, and teams in your area
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