ADDING PROMO TO YOUR BUSINESS INCREASES REVENUE Sales Volume Distribution by Program Category When it comes to how companies use promotional products, it’s all about strategy—and this chart shows exactly where those investments are going. Here’s a look at how di erent program categories stack up based on sales volume: Your client base is likely ordering promotional items from somewhere else, but by including promo in your business, the success rate of selling to an existing customer is 60-70%. By adding promo to your line of products, you can increase your revenue with an average profit margin of 40%. 7.3% 8.4% 9.0% 9.1% 9.3% 14.9% 22.5% Employee Incentives Resales School Pride & Sports Teams Employee Relations Trade Shows Business Gifts 2.2% 1.4% 3.0% 2.9% 4.8% 5.2% Other Market Research New Product/Service Workplace Wellness Customer Retention Customer Acquisition Brand Awareness 0 5 10 15 20 25 Sales Volume by Percentage 2024 U.S. Distributor Sales Volume, PPAI.org
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