ADDING PROMO TO YOUR BUSINESS INCREASES ROI Price Code Information for Suppliers Pricing to Distributors is based on suggested (catalog) retail price less one of the following percentages. The industry standard is a 40% profit margin and if you can o er 50% o the suggested retail price, that’s even better. It’s rare for an item/product to be on a J or Y making 5%. If more than one code is given, the codes correspond with the quantity discounts.
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