The Merch Table There are, ultimately, two types of band merch. The merch you get at a concert and the stuff you can get online or in a store. All net proceeds from merch sold at shows go to the artists. And it’s the same for every level. The small, local band that’s starting out relies on the merch that they sell just as much as more prominent bands like Opeth or Midland do. Merch can come in all shapes and sizes, too. For example, light sticks are extremely popular among K-pop fans as a sort of calling card to share which fandom they’re a part of. They light up stadiums just like lighters used to light up venues in the 80s and 90s. They can have a pretty price tag, too - with the more advanced ones that connect to your phone via Bluetooth so you can change the colors and sync it with the concert - can reach about $200 per piece. Kind of like a more technologically advanced battle jacket that you don’t wear. Light-Up Foam Stick Item # LEDFOM WOWLine | SAGE #52510 Multicolor LED Fashion Bracelets Item # 11315-MLT-5 ALightPromos | SAGE # 67465 BTS Light Stick
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