Social Media Stats The average person uses 6.7 different social networks per month. 58 minutes per day on the app. In 2024, there are estimated to be 76% of 18-24 year-olds use TikTok, with users spending around 5.17 bil total social media users worldwide. Businesses put around 8.7% of their total revenue towards their ads budget. The number of social media users worldwide grew by 320 mil people from January 2023 to January 2024. Total ad spend growth is anticipated at 6.1 % in 2024. Facebook is the most-used platform by marketers worldwide at 89% Instagram sits in second place at 80%. Instagram’s engagement rates are 4x higher than Facebook (0.60% to 0.15%), but engagement has become more competitive each year. There are more than 1 bil members across 200 countries on LinkedIn. Source: Sprout Social
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