For a strong social media presence, you have to have a good strategy. A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them, and the metrics you will track to measure your success. So what metrics should you track? Focusing on things like engagement, click through, and conversion rates will help you develop a better understanding of where your company is growing rather than vanity metrics such as the number of likes and followers, which can change daily. Social Media Strategy Tracking and Strategy The best way to keep track of multiple social media accounts is with a social media calendar. A social media calendar can be an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar, or interactive dashboard (if you’re using a social media management app). On your social media calendar, make sure to include: • All social media channels • Content types • Topic You can even cross-post on each channel with a social media management app, so you don’t have to physically post the same thing multiple times. How Do I Keep Track of Everything? • Social Copy • Date/Time • Approval
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