Before diving into social media strategies, it’s essential to understand common terms and concepts used across different platforms: Social Media Terms #FYP is a hashtag used by social media users to prioritize their content on other users’ feeds. This algorithmically sends users content from people they follow or related to hashtags they might be interested in. #FYP (For You Page) The set of rules that determine which content appears in users’ feeds. Algorithm Analytics refers to data that allows you to monitor the performance of your social media content. This data includes page views, time spent on a page, clickthrough rate, and engagement rate. Analytics On social media, a bio is a short piece of text that explains who the user is or what type of content you can expect to see. Bio Clickthrough rate, often called CTR, is a commonly used social media metric. It represents the number of times a visitor clicks on a piece of content divided by the total number of impressions that content receives. Clickthrough Rate Direct messages, also known as DMs, are private conversations on social media. Both parties involved must follow each other to send messages. IM, stands for Instant Message. Both are interchangeable depending on which social media platform you are using. Direct Message (or DM)
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