Social Media Terms The total number of people who see your content. Reach On social, a reply is an action that allows a user to respond to a user’s post by composing a separate message that begins with the other user’s @username. This is different from a mention because posts starting with @username only appear in the timelines of users who follow both parties. Reply Search engine optimization is the process of improving the volume and quality of unpaid traffic to a website from search engines. Search Engine Optimization (SEO) Shareables are social media images tailored to each platform’s specific size. Just save and share on the platform of your choice! Shareables Tagging is a social media feature commonly used on platforms like Facebook and Instagram. It allows users to create a link back to the profile of the person shown in a picture or mentioned in an update. Tag User-generated content refers to content created by consumers, such as blogs, videos, photos, quotes, etc. Marketers often leverage their audience in online settings to collect this type of content for campaigns or initiatives. User-Generated Content (UGC) Viral describes the content, such as a YouTube video, blog article, or photo, that achieves significant awareness. This is where the phrase “going viral,” came from. Typically, viral content has many impressions, shares, views, likes, or comments. Viral
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