Impact Statement To put it plainly: the earth is our home. It is beautiful, diverse, horrifying. There is no other planet like it in the solar system! No other place can you see 20 million Mexican free-tailed bats take their nightly flight to eat those pesky mosquitos. Nor can you witness the awesome power of the blue whale - the largest animal to ever live! The future of our planet relies on Millennials and Gen Z, and they know it. They are now the ones that hold the decision-making power, and they are using that power to make purchases based on social and environmental causes. In fact, 91% said that they choose to do business with companies who are actively eco-friendly (source: Ecovadis) and taking active steps to become carbon-neutral or be completely emissions free. Millennials and Gen Z are also constantly connected - they are the generations who grew up with the internet and social media. They are extremely aware of a brand’s image and the reputation that brand holds. A brand who takes steps to limit their carbon footprint by installing solar panels, using electric equipment in their warehouse, and using other energy saving resources is a brand that automatically has a step up over their competitors. Their image is already far more positive, and there is an automatic assumption that they hold a positive reputation among their other customers and the more likely they are to recommend your business to others. However, there is a certain pitfall we must be weary when you’re looking to source sustainable products for your customers or implement sustainability practices into your own business. Let’s talk about greenwashing. Why You Should Care “The truth is: the natural world is changing. And we are totally dependent on that world. It provides our food, water, and air. It is the most precious thing we have, and we need to defend it.” - Sir David Attenborough
RkJQdWJsaXNoZXIy NzU4OQ==