Greenwashing The definition of greenwashing is pretty simple: it’s a deceptive practice that’s used to mislead the public into believing that a company is doing more to protect the environment than it is. It’s a way to attract customers who are concerned about the environment, without actually doing anything. According to the UN, there are several ways that greenwashing can appear. Some tactics may appear as: What is Greenwashing, and How to Avoid It Claiming to be on track to reduce a company’s polluting emissions to net zero when no credible plan is actually in place. Being purposely vague or non-specific about a company’s operations or materials used. Applying intentionally misleading labels such as “green” or “eco-friendly,” which do not have standard definitions and can be easily misinterpreted. Implying that a minor improvement has a major impact or promoting a product that meets the minimum regulatory requirements as if it is significantly better than the standard. Emphasizing a single environmental attribute while ignoring other impacts. Claiming to avoid illegal or non-standard practices that are irrelevant to a product. Communicating the sustainability attributes of a product in isolation of brand activities (and vice versa) – e.g. a garment made from recycled materials that is produced in a high-emitting factory that pollutes the air and nearby waterways. source UN.org
RkJQdWJsaXNoZXIy NzU4OQ==