Eco-Stats We lose about 10 million hectares of forest every year. As of June 2024, 97% of corals are dead in the Northern Great Barrier Reef. In 2020 the WWF reported that the population sizes of mammals, fish, birds, reptiles, and amphibians have declined an average of 68% between 1970 & 2016. source Earth.org source Earth.org source WWF.org 66% of Gen Z respondents purchasing decisions are driven by sustainability. source Statista.org Globally, 44% of consumers said they were more likely to buy from a brand with a clear commitment to sustainability in 2021. source Statista.org In 2022, the majority of U.S. consumers across each generation expected retailers and brands to become more sustainable in the future. At just under 80%, millennials were the most optimistic generation on the matter. source Statista.org Of consumers in the U.S., 80% of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. source Statista.org Globally, 55% said they are more aware of greenwashing than they were in 2023. source businesswire.com
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