Industry Deep Dive: Pets and Promos

Americans are head-over-paws for their pets, and the numbers prove it. According to the American Pet Products Association (APPA), 71% of U.S. households own a pet. Crunching the Numbers Like Dogs Crunch Bones 65.1 M 46.5 M 13.3 M 6 M 6 M 6 M Dogs Cats Fish Birds Reptiles Small Animals source: APPA 2023–2024 National Pet Owners Survey Pets in Household Spending: Treating Pets Like Royalty $152 Billion spent on pets in 2024 $65.8 Billion Pet Food & Treats $39.8 Billion Vet Care & Product Sales $13 Billion Other Services like Boarding & Grooming $33.3 Billion Supplies & Over-TheCounter Medicine source: APPA 2023–2024 National Pet Owners Survey

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