Industry Deep Dive: Pets and Promos

Let’s explore the six big players in the pet space—no chickens or goats, just the classic companions. The Sensational Six Man’s best friend—and the undisputed heavyweight in the pet industry. With more than 65 million U.S. households welcoming a dog into their lives, canine companions dominate the market. They’re not just pets; they’re family members with their own social media accounts, birthday parties, and even bucket lists. Dog-focused businesses are booming, from boutique bakeries to mobile groomers and DNA testing services. Whether it’s a rescue pup or a purebred, dog parents are serious about spoiling their four-legged pals. Dogs Tennis balls, branded bandanas, custom treatmaking kits, collapsible water bowls, and waste bag dispensers that clip right onto a leash. Great Promo Picks:

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