Industry Deep Dive: Pets and Promos

Crunching Numbers Like Dogs Crunch Bones Total U.S. Pet Industry Expenditures $136.8 Billion 2022 2021 2020 2019 2018 $123.6 Billion $108.9 Billion $97.1 Billion $90.5 Billion Pet Ownership Rates in the U.S. in 2022, by leading State So, how does that spending break down by state? In 2022, Wyomingites had the most pets at 72% followed closely by West Virginia at 71% TX OK AR LA MS AL GA FL UT SD ND MN IA OH PA WV DE NH ID WY NE KS WI IN KY TN NC SC CA WA OR MT CO NM AZ MO IL MI NY VT ME VA MA CT RI NJ MD NV AK HI 72% - Wyoming 71% - West Virginia 70% - Idaho 70% - Vermont 69% - Indiana 69% - Arkansas 66% - Mississippi 65% - Oklahoma 64% - Kentucky 64% - North Dakota Share of Current Pet Owners by Generation Source: Source: 33% - Millennials 25% - Gen X 24% - Baby Boomers 16% - Gen Z 2% - Silent Generation Source: Millennials and Gen Z love their pets! Both make up the majority of pet owners in the United States! Millennials make up the largest percentage of current pet owners (33%), followed by Gen X (25%) and baby boomers (24%). Pet Ownership by Generation and Pet Type Gen Z Millennials Gen X Baby Boomers Silent Generation DOGS CATS RODENTS BIRDS RABBITS LIZARD FISH TURTLE