ADVENTURE IS CALLING Here’s another example of an event by REI, Crystal Cove Hiking & Yoga. This day event features an easy hike along the ocean vistas of Orange County’s Crystal Cove State Park followed by a 60-minute yoga practice. Let’s power up this fitness session with some promo ideas: 1. A yoga mat shoulder strap. If you have to hike with a yoga mat, chances are you’ll need some way to carry it. Personalize it and you have a perfect souvenir from the trip. 2. A yoga towel. If you are in California, you may get pretty toasty doing some power yoga. Yogis can towel o with a keepsake towel from their adventure. 3. Drawstring bag. Hikers can be hands free with an easy-to-use drawstring backpack. Locations that provide tours and excursions such as whitewater ra ing in Colorado or cave exploring in Antelope Canyon are always in need of promo. These places are o en found by brochures in hotels or by word of mouth. Another way that they can get their brand out there is using promotional gear. From postcards to memorable hats, adding an excursion’s company logo can get the word out there. “People are social beings and want interaction and social learning is the primary form of learning, just as word-of-mouth advertising is the highest form of advertising.” -Stephen Covey
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