THE MILLENNIAL GENERATION IS ALSO KNOWN AS THE EXPERIENTIAL GENERATION Market Snapshot: The New WFH 34% of travelers have worked from domestic or international accommodations, such as a hotel or resort, during the pandemic 28% of travelers worked four to six days away from home 23% worked six to 10 days away from home 59% say remote work will be a consideration in their future travel plans You might think that is an ominous outlook for the promo industry, but to the contrary, these travelers also want keepsakes and items to remind them of their travels, adventures, and experiences. Travelers also love to share the good, bad, and ugly of their experiences. Whether it is on social, Trip Advisor, or Yelp, promo helps to reinforce the brands they experienced while traveling so they can remember them as they provide recommendations to others. Millennials Fueling the Experience Economy of millennials would choose to spend money on a desirable experience or event over buying something desirable Source: Flywire
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