New Distributor Guide

Sales Process Raw Materials Manufacturing Suppliers Distribution Customers Consumers The distributor then sources products through a research tool. When quoting a customer, you must establish yourself with the supplier and make sure you’re accounting for all the additional charges that may be required. The customer then selects their preferred product and supplies the necessary information and artwork. The distributor then works with the supplier to ensure all order details and artwork are correct. The supplier will then provide an artwork proof for the distributor to have approved by the customer prior to production. Many suppliers will offer free proofs, however some will charge a nominal fee. The customer will revise or approve the proof. The distributor will proceed processing the order. The supplier will then ship either to the distributor or to the customer directly. 2 3 4 5 6 7 8 A customer needs promotional items and reaches out to their distributor. 1 Industry Pricing Pricing to distributors is based on the suggested (catalog) retail price less one of the following percentages. The industry standard is 40% and if you can offer 50% off retail, that’s even better. It’s rare for an item/product to be on a J or Y making 5%. If more than one code is given, the codes correspond with the quantity discounts. A - 50% profit based on suggested retail B - 45% profit based on suggested retail C - 40% profit based on suggested retail D - 35% profit based on suggested retail E - 30% profit based on suggested retail F - 25% profit based on suggested retail G - 20% profit based on suggested retail etc... J - 5% profit based on suggested retail P - 50% profit based on suggested retail Q - 45% profit based on suggested retail R - 40% profit based on suggested retail S - 35% profit based on suggested retail T - 30% profit based on suggested retail U - 25% profit based on suggested retail V - 20% profit based on suggested retail etc... Y - 5% profit based on suggested retail OR

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