Artwork Terms • Blank Goods: Refers to promotional products without decoration/imprinting. • Digitizing: The process of scanning printed text or logos into a computer. Also, the process where a design is plotted in a computer language that an embroidery machine can read. This is the process needed in order to take art from camera ready to a readable format in order to reproduce an embroidered design. Often a cost is associated, but once the original is created, you can reuse the file and avoid costs in the future. • Vector Image (EPS): A vector image is made of points instead of pixels. What that means in layman’s terms is that a vector image can be blown up to a much larger size without being blurry. The reason for this is that the points join paths (think, connect the dots), whereas with pixels, there is only a finite amount – the total amount that makes up your image. Generally, vector artwork is preferred for imprinting so that it can be sized up or down without losing image quality. • PNG: A .png file (pronounced ‘ping’) does not lose quality during the editing process. The .png file type was designed to transfer images via the internet and, therefore, is the ideal file type for web graphics. • Print-Ready File: The print-ready file, depending on the size of the item you are printing, could be extremely large and possibly take a long time to download or even require a special delivery method such as We Transfer, Dropbox, or Hightail. • Proof: A proof is a much lower resolution version of the actual print file, which is ideal for sending via email so the recipient can see a visual representation. • Pantone Color Matching (PMS): A standardized color matching system that allows a designer to accurately match color across all forms of media. A PMS number tells the printer how much of each color to use when printing an image. Industry Terms to Know • Set Up Charge: A charge by a supplier for preparation work required to produce an order that is not included in the product price. • Repeat Set-Up: This charge applies if a distributor is repeating a previous order with the same artwork and will typically be less than the initial set-up charge. • Die Charge: A charge by suppliers for creating a physical implement used for imprinting products. • Imprinting Charges: A charge for adding decoration to a blank promotional product that is not included in the published price of the product. • Additional Color Imprint: If a product’s pricing doesn’t include full-color imprint, there is likely an additional charge for additional colors beyond one color. • Less Than Minimum (LTM): Refers to the lowest quantity below the smallest quantity listed in a supplier’s product pricing grid available for purchase. Less than minimum orders may incur a special charge. • End Quantity Pricing (EQP): Refers to the last (highest) quantity pricing level or price break for stock items listed in a supplier’s product pricing grid. Sometimes a supplier will offer EQP on orders where the order quantity is lower than the last quantity listed as a deal or incentive. • Net Pricing: The actual cost to the distributor for a product or service provided by the supplier/ manufacturer. • Column Pricing: Refers to the quantity pricing levels or price breaks for stock items. • Lead Time: The time between the placement and completion of an order. • Drop Shipping/Blind Shipping: A term that refers to the direct shipment(s) from the supplier/ manufacturer to one or more locations other than the distributor as specified by the advertiser/end buyer. • FOB Shipping (Free On-Board Shipping): Refers to the legal transfer of ownership of goods from the supplier to the distributor. This notation typically will indicate a specific location, e.g. factory location or delivery location. • Freight Claim: A legal process that may be initiated by a supplier or distributor for financial reimbursement for a loss or damage of a shipment while in transit. • In-Hand Date: Refers to the last day that a promotional products order must be delivered. • Over/Underrun: Number of products plus or minus that a supplier/manufacturer may ship a variance of order quantity. • S&H (Shipping and Handling): Refers to any additional charges for preparing an order for shipment and actual shipping costs which will be added by the factory to the distributor invoice. • Shipping Date: The date an order should be shipped from the factory to the delivery address. • 3rd Party Shipping: Refers to the use of a distributor-requested shipping company and account number for order shipping charges. Pricing Terms Shipping Terms
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