Creating Accounts with Suppliers and Decorators A good way to establish a relationship with a supplier is to request samples. Samples may be ordered at a lower cost or free with pre-paid shipping. Samples are a great way to show what promotional items you can order your customers. You can also create a sample kit or set up a display in store. These should include an array of the types of items your clients can purchase such as business cards, pens, signs, banners, name tags, etc. Think of items a new business might need and combine them into a small display case. Your clients can then easily envision what their logo would look like with your products! Samples Order promotional items to represent your company and promote your business! Design logoed apparel, drinkware, banners, and more to display. Much like samples, self-promo items are usually ordered at a lower cost. This is a great way to promote your brand and show more examples of the types of promotional items you can provide to your customers. Self-Promo Search for local decorators to establish a relationship. Decorating services might include embroiderers or screen printers, etc. You can search for a decorator in SAGE Workplace by decorating service, location, by rating, and more. Decorators Start the Conversation Promotional products are an easy solution to increasing your ROI with your existing client base. Acquiring a new client can cost 5 times as much as retaining an existing client. Print products are your specialty, and if you add promotional items into the mix, your business becomes a one-stop-shop! Here are some questions you can ask your existing customers to get started: • Do you order other products with your logo on them? • How often do you order those products? • What additional types of promotional products would you be interested in? Pitching Your Existing Customers Start with people and businesses you know. You can also seek out new customers by connecting with your community. Finding New Customers Ask for referrals regularly and consider creating a referral program wear your brand and pass out your business cards Get in touch with your local Chamber of Commerce Attend small business events Visit your local farmers markets Connect with schools, leagues, and teams in your area Utilize your self-promo in public spaces,
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