Promotional Products Promotional products are useful and tangible items imprinted with an advertiser’s name, logo or message that are utilized in marketing and communications programs. Promotional products that are distributed for free are often referred to as advertising specialties, and the items that are given as an incentive for a specific action are known as premiums. Aside from those common designations, promotional products can also be called business gifts, awards, commemorative items, and the recently popular terms giveaways or swag. What are promotional products? Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products can leverage the greatest audience reach, promoting brand recall, favorable impressions, and repeated exposure. Why promotional products? Promotional products are purchased by companies to boost brand awareness. These items can be as simple as pens given out to everyone who visits their place of business, or more elaborate for a specific advertising initiative. A useful tool for any advertising agenda, several industries consistently spend a good portion of their advertising budget on promotional products. Who buys promotional products? Who are Suppliers? Suppliers manufacture, import, convert, imprint, or process promotional products that are offered for sale through promotional product distributors. Who are Multi-Line Representatives? Multi-Line representatives are sales agents that are hired by a supplier company to represent their product offering in a given territory, market, or to a specific account. Who are Distributors? Distributors, also known as consultants, develop ideas for using promotional products in a marketing or promotional campaign, buy them from suppliers and sell them to end-buyers. Who are Decorators? Decorators are companies that provide a decorating service, such as screen printing, embroidery, and etching to distributors in the promotional products industry. Who are End Buyers (Clients)? End buyers use products to promote their message. (The retail/business that purchases the items from a distributor) Who are End Users (Recipients)? End users receive a product for their own use from an end buyer. (The customer of the retail/business that purchased the items from the distributor) What are Business Services? Business services are available to those in the promotional products industry to provide everyday business solutions such as a research tool. What is an Association? Industry associations provide their members comprehensive networking, education, legislative, and business-saving benefits.
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