Brands are tapping into the energy of live events with branded merch designed for sun, crowds and nonstop movement. By Sarah Luna Festival Faves ENRIQUE PEREZ President/Founder Hitex Marketing Group PPAI 178802, Silver Miami, Florida Festival days get busy fast, and having a tote that holds up makes a difference. The Sublimated Nonwoven Value Tote is lightweight and easy to carry. “It’s useful, so it will actually be kept,” Perez says. “That’s something we focus on at Hitex when selecting items.” The nonwoven polypropylene keeps its shape and shows off branding without adding bulk and full color sublimation, ensuring the design is visible from far away. The 22-inch handles sit comfortably at your side, even in a crowd. It folds flat when not in use and gives brands plenty of space to stand out. It’s a practical promo item that keeps messages moving long after the event ends. Evans / PPAI 110747, Standard-Base / evans-mfg.com AstroStar / Shutterstock.com 14 • JANUARY 2026 • PPAI Essentials | Use Case
RkJQdWJsaXNoZXIy NzU4OQ==