PPAI Magazine January 2026

Your Trusted Partner in Program Business Vu Line Direct is proud to announce its full rebrand and strategic repositioning. A unified brand. Endless capabilities. Built for program business. Our rebrand from Vu Line Direct shifts VLD away from a product-driven identity toward a program-first service model built around distributor success. Partnership over Products Our Message to the Industry VLD is built to help distributors WIN, grow, and retain their largest program clients through unwavering partnerships, disciplined process, and dependable performance. Our mission remains simple: deliver confidence, clarity, and flawless execution on every program. Visit www.vulinedirect.com Core Brand Pillars Product & Production Scalability A wide range o ering across displays, bags, umbrellas, sourcing, and contract screen printing. Reliability Consistent quality, competitive pricing, and dependable fulfillment with robust global logistics. Simplicity Concierge-level process that reduces friction, saves time and supports distributors at every step. Program Excellence Systems, tools, and fulfillment infrastructure designed specifically for recurring and enterprise-level programs. PPAI: 761588 SAGE: 228672 ASI: 94226

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