Open To All Although members on PPAI’s Standard tiers aren’t eligible for PPAI 100, your survey participation is vital for industry benchmarking and can help you compare your company’s practices to similar-sized businesses. In conjunction with PPAI's updated Strategic Plan, beginning in 2027, industry elevation efforts will fully replace the Online Presence category. PPAI • JANUARY 2026 • 37 15Prepare for industry elevation scoring in 2026 and beyond. For 2026, efforts to elevate the branded merch marketplace by your company personnel will count as a partial factor for the Industry Faith category. Volunteer roles, committee participation and service within regionals and PPAI will create a small but measurable contribution to your company’s score, as will nominations for Pyramid Awards. 16Anticipate the 2027 category shift. In conjunction with PPAI’s updated Strategic Plan, beginning in 2027, industry elevation efforts (measured by volunteerism and Pyramid Awards participation and success) will fully replace the Online Presence category, which is scored based on pageviews of each member’s homepage. 17Understand how industry elevation will be evaluated. Industry elevation will be scored by submissions made for Pyramid Awards the previous fall, with additional credit given for Silver and Gold pyramid wins. Volunteerism efforts for the current year will contribute points as well. Workforce Strength & Employee Happiness 18Recognize that scoring for the Employee Happiness category is driven in part by turnover rate. PPAI 100 uses measurable retention data to ensure fairness for companies of all sizes. 19Report honestly even if your turnover isn’t ideal. Failing to report turnover data results in a missing data point, which doesn’t allow us to score your company for this portion. Reporting a disappointing figure is preferable to not reporting anything at all, and PPAI keeps this information strictly confidential. 20Earning spots on workplace culture lists provides bonus points. Industry-specific honors, like PPAI’s Greatest Companies to Work For list, count just as much as local recognition. Keep track of these and share them. 21Professional development is measured, not assumed. CAS, MAS and MAS+ credentials are recognized as quantifiable indicators of workforce investment, which are part of the scoring. Your PPAI memberships offers credits to help workers obtain these certifications. The PPAI 100 Playbook | Must Read
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