Some would call 2025 a transformative year for the promotional products industry. Others might describe it as volatile. Perhaps both can be true. But just about anyone in promo is more interested in what the future holds for the industry. That’s why PPAI Research conducted a detailed, multi-study analysis to get the best sense of trends and accompanying predictions for the year ahead of us. The findings broke down into five core categories that distributors, suppliers and the entire promo community should be keeping a watchful eye on throughout 2026, because all five portend to play essential roles in this industry’s growth and challenges ahead. *The data shared below reflects insights from PPAI 100 Sales Bimonthly Insights, U.S. Distributor Sales Volume Study, Product Power consumer research, end buyer surveys and LEAD ECHO discussions, with select external references from McKinsey and BCG. Final numbers may vary slightly, as some datasets were still being finalized at the time of publication. Findings represent input from companies accounting for more than 60% of total promo industry revenue. PPAI • JANUARY 2026 • 41 2026 New-ish Trends | Must Read
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