66 • JANUARY 2026 • PPAI Community | PPPC Communiqué The “Outsiders To Promo Industry Leaders” panel discussion from Catalyst 2025 featured PPPC Board Chair Paul Wieleba, {WE} Promotional Advertising; Jill Pascuzzi, Brand Blvd; PPPC Board Member Yousuf Sandeela, Fully Promoted Canada; and Dana Zezzo, American Solutions for Business & Canadian Solutions for Business. PPPC Takes Catalyst 2026 Coast To Coast The professional development and leadership event returns with expanded programming, deeper learning and a renewed emphasis on innovation, connection and transformation. By Margaret Williamson Batuszkin PROMOTIONAL PRODUCT PROFESSIONALS OF Canada is gearing up for the return of its newest flagship event, Catalyst 2026 – Leading Change, taking place May 4-6 at the Sheraton Hotel Newfoundland in scenic St. John’s on Canada’s east coast. After a highly successful inaugural year in Victoria, British Columbia, Catalyst now travels from one coast of Canada to the other, designed to bring together the promotional products industry for an energizing, futurefocused leadership and learning experience. Positioned as one of Canada’s top professional development events for industry professionals, Catalyst was created to inspire current and emerging leaders who are ready to step forward, embrace change and elevate the industry. The 2026 edition continues this mission with expanded programming, deeper learning and a renewed emphasis on innovation, connection and transformation. A Commitment To Leadership And Learning Catalyst’s move from Victoria to St. John’s is more than a geographical shift – it’s strategic. The event is intentionally designed to reflect the national scope of Canada’s promotional products industry, its bilingual community and PPPC’s commitment to engaging members from all regions. By anchoring Catalyst on both coasts in consecutive years, PPPC reinforces the message that leadership is not centralized – it thrives in every corner of the country and will continually look at moving the event to key regions. St. John’s, with its historic charm, coastal culture and warm hospitality, provides an inspiring backdrop for meaningful conversations about change, resilience and the future of the industry. It is also a destination for members to extend their stay and take in all that St. John’s has to offer, including Iceberg Alley, Jellybean Row, Signal Hill and Cape Spear. What’s Driving Industry Leaders To St. John’s Catalyst stands apart from other industry events because it blends high-value leadership training with practical industry insight tailored to the evolving needs of distributors, suppliers and multi-line representatives. It features executive fireside chats, keynote sessions and industry panels, along with meaningful networking opportunities and social activities.
RkJQdWJsaXNoZXIy NzU4OQ==