Perfect Promo A Winning Hand For A Golden Anniversary A unique commemorative campaign turned company history into a game employees were excited to play. To celebrate its 50th anniversary, Southern Management Companies, a residential building and management firm, partnered with Sonic Promos (PPAI 288270, Standard-Plus) for a unique campaign to commemorate the milestone. The company had two key requirements: The product had to appeal to all 1,200 employees and be accessible to nonEnglish speakers. The solution was a deck of custom playing cards. The backs of the cards featured designs that illustrated the company’s growth through the years. Each card displayed images and information about Southern Management’s properties, programs and employees, along with a QR code linking to a custom landing page for more stories and resources. The decks were distributed during an anniversary gala in Maryland. Following the success of the event, Sonic Promos presented uncut sheets of the cards to be used as commemorative posters. 84 • JANUARY 2026 • PPAI
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