Airline Industry Deep Dive
In the airline industry, the true measure of customer experience comes from the journey. And while an airlines’ role is getting passengers from point A to point B, enhancing the guest experience is what air travel is all about. From regional to luxury airline services, promotional products elevate the guest flying experience to the next level.
CHARTER/PRIVATE LUXURY REGIONAL There are multiple different classifications of air travel. In this guide, we will be focusing on three main categories.
REGIONAL AIRLINES Regional airlines operate flights within a country, rather than international air travel. Regional aircraft typically fly shorter routes, operate with 50-80 seats on board, and will sell tickets for a scheduled flight until the aircraft reaches capacity. There are currently 62 U.S certified regional carriers in operation. FIVE MAIN SUB-BRANDS IN THE UNITED STATES INCLUDE THE FOLLOWING REGIONAL BRANDS: OTHER REGIONAL AIRLINES INCLUDE: Envoy Air, Mesa Airlines, Skywest, Republic, and more! Source: Stratos Jets, Regional Airline Association What is Regional Air Travel? There are 570 small community airports in the U.S., and air service to these airports generates $134 billion of economic activity per year in the respective communities. Source: Regional Airline Association
Why do individuals travel regionally? Perfect Promotional Products for Regional Airlines TRAVELING ON A REGIONAL AIRLINE OFFERS SEVERAL BENEFITS: WHY DO REGIONAL AIRLINES NEED PROMOTIONAL PRODUCTS? ACCESSIBILITY Regional airlines often operate flights to smaller airports and remote destinations, which provides greater accessibility and convenience. SHORTER SECURITY LINES Smaller airports served by regional airlines generally have fewer passengers compared to major airports and as a result, travelers can often experience shorter security lines. FLEXIBILITY Regional airlines often have more flexible schedules, offering multiple flights throughout the day to accommodate various travel needs. DIRECT FLIGHTS Regional airlines often offer direct flights between smaller cities or towns, eliminating the need for layovers or connecting flights. PERSONALIZED SERVICE Regional airlines typically have smaller aircraft, which means fewer passengers on board and better attentive service. COST-EFFECTIVE Regional airlines can sometimes offer more affordable ticket prices compared to larger carriers. By distributing items such as branded merchandise, regional airlines can reach a wider audience and enhance recognition of their airline among travelers. BRAND RECOGNITION Promotional products can be used as a way to show appreciation to loyal passengers, reward frequent flyers, or incentivize repeat business. These items can serve as gestures of gratitude and help foster customer loyalty. CREATING A BOND In a highly competitive aviation industry, regional airlines can use promotional products to differentiate themselves from competitors. Offering unique or exclusive items can attract passengers and make the airline stand out as a preferred choice for travel. VACATION COLLABS Regional airlines can distribute items at trade shows, community events, and through day-to-day air travel to increase their reach and engage with the community. COMMUNITY OUTREACH Regional airlines can provide amenities like branded pillows, blankets, or travel essentials that add comfort and convenience during the flight, that are typically not offered with major airlines. RELAXATION WITH SMALLER FLIGHTS
Chulani Promotional Products Co Giftland Works LLC Fey Promo Chulani Promotional Products Co DollarDays International Inc Koozie Group PCNA Midnite Snax Landes Inc. Item #SG4040 | SAGE #50625 Item #GWAW1280 | SAGE #50342 Item #5470 | SAGE #56920 Item #WTV-SN21 | SAGE #60462 Item #2343530 | SAGE #69229 Item #16067 | SAGE #57550 Item #HL-366 | SAGE #52344 Item #EBBCC | SAGE #56349 Item #518C-10N | SAGE #62434 HERE ARE A FEW PROMOTIONAL PRODUCTS THAT ARE WELL SUITED FOR REGIONAL AIRLINES: AIRLINE BRANDED EARPHONES WELCOME FOLDERS FROM DESINTATION TRAVEL DOCUMENT HOLDERS TRAVEL NECK PILLOWS TRAVEL DENTAL KIT FOR COMMUNITY EVENTS TRAVEL-SIZED TOILETRY KITS TRAVEL-SIZED HAND SANITIZERS GOURMET POPCORN GIFT BAG FOR INFLIGHT SERVICES CANVAS TOTE FOR BRAND RECOGNITION Mixie Item #SSM | SAGE #63952 SLEEP MASK FOR INFLIGHT
What is Charter/Private Travel? A charter (or private) flight refers to a jet that’s been booked by an individual or private group. A charter jet is non-scheduled, meaning it does not have a set time made by the airline itself, but rather the customer booking the aircraft. Charter flights are reserved and scheduled according to the traveler’s preferences, ensuring they reach their desired destination at the right time. By hiring an entire aircraft, a traveler can select the type of aircraft and enjoy the entire cabin exclusively, without sharing it with unfamiliar individuals. For long-distance flights, travelers also have the option of choosing an aircraft with amenities like a private jet bedroom and a full-sized bathroom. When booking a whole aircraft, the individual or group has complete control over every aspect, allowing them to customize their flight for maximum comfort. Whether it’s for personalized pillows featuring a company’s logo, or the passenger’s favorite snacks, everything can be arranged to meet their specific needs. By chartering an aircraft, travelers can bypass long queues and waiting in security lines. They simply arrive at the FBO (fixed base operator), check-in, and board the aircraft. Upon landing, a private charter has the flexibility to choose the nearest airport to the travelers destination, saving time on the ground. Private jet charters are considered one of the safest travel options. INDIVIDUALS CHOOSE TO TRAVEL CHARTER FOR A MULTITUDE OF REASONS, SOME OF THOSE INCLUDE: Source: Stratos Jets CHARTER/PRIVATE AIRLINES Private Jet Industry Statistics Source: Gitnux, The Guardian The business jet market grew from 22.38 billion dollars in 2022 to 22.58 billion in 2023 with an annual growth rate of 2.3%. There were 5.3 million private flights globally in 2022, according to the report compiled by the U.S. Institute for Policy Studies. In 2019, the U.S. had the biggest business aviation fleet of over 21,800 registered aircraft worldwide. The number of active private jets is projected to increase with the sale of 6,362 new jets worth 217.5 billion dollars from 2020-2029.
Why do private jets need promotional products? PRIVATE JETS MAY UTILIZE PROMOTIONAL PRODUCTS FOR SEVERAL REASONS: Promotional products can be used as gestures of appreciation and gratitude towards their customers, a must for any private jet company. Private jet companies strive to provide a luxurious and personalized experience for their clients and promotional products can be utilized to enhance this experience. Private jets are often utilized for executive travel, corporate retreats, or exclusive events, and promo items can be incorporated into these occasions to create a cohesive experience. Promotional products can be used to showcase corporate partnerships, featuring the logos or branding of the collaborating high-end companies. Private jet companies often use promotional products to enhance their brand visibility and promote their services. VISIBILITY CORPORATE PARTNERSHIPS VIP SERVICES EXCLUSIVE EVENTS & CONFERENCES CLIENT APPRECIATION
HERE ARE A FEW PROMOTIONAL PRODUCTS THAT ARE WELL SUITED FOR CHARTER/PRIVATE AIR TRAVEL: Apollo USA Logomark Inc Visions Giftland Works LLC Hit Promotional Products Koozie Group HIRSCH PCNA Ariel Premium Supply Inc. Gemline Item #R-68 | SAGE #63682 Item #ES3506 | SAGE #50111 Item #VX-8136 | SAGE #50020 Item #GWSJ3317 | SAGE #50342 Item #95067 | SAGE #56780 Item #25226 | SAGE #57550 Item #JBL-T660BK | SAGE #66296 Item #0400-10 | SAGE #52344 Item #BEK-SS21 | SAGE #60462 Item #101290-130 | SAGE #56940 BATHROBES JOURNAL FEATURING CORPORATE PARTNERSHIPS STAINLESS STEEL BOTTLES VIP GIFT CARD FOR FUTURE FLIGHTS HEALTHY LIVING KIT FOR BRAND VISABILITY LEATHER COASTERS HEADPHONES BUSINESS CARD HOLDER FOR CONFERENCES TRAVEL BLANKET SNACK TOTE FOR GUEST ARRIVAL
What is Luxury Jet Charter Service? Luxury charter jets are a step above typical private air travel. This type of air travel features plush furniture, bathrooms/showers and in some instances, a bedroom. Luxury travel includes long-distance private air travel as well as international flights. TO MAKE LUXURY AIR TRAVEL A STEP ABOVE THE REST, THE ENTIRE EXPERIENCE IS CATERED TO THE CLIENT. OFTEN, AMENITIES FEATURE THE FOLLOWING: Luxury jet services cater to high-profile clients and celebrities. Whether jetting off to headline a concert or meet with other high-profile individuals, luxury jet services are exclusive to a limited amount of clientele. Similar to private/charter jets, luxury air travel allows their clients to create their own itinerary and flight schedule. Luxury jet services fly the client to and from smaller, privately owned airports that are not available to the public. Inflight catering menu Chauffeured ground services Rental cars Hotel reservations Private security LUXURY AIRLINES With a price tag of $432.6 million, the Airbus 380 is considered one of the top luxury private jets in the world. In a commercial setting, this aircraft can comfortably seat 800 passengers. There’s enough space in the A380 for four families, including VIP suites for each, a concert hall, and a Turkish bath. Private jets make up about 16% of all flights handled by the F.A.A. Luxury Air Travel Statistics Source: Stratos Jets, NY Times $432.6M 16%
Why do individuals fly in luxury jets? Luxury jet planes are designed to provide exceptional comfort and convenience to passengers. They offer spacious cabins with plush seating, ample legroom, and state-of-the-art amenities. PRIVACY AND EXCLUSIVITY FLEXIBILITY AND TIMESAVING COMFORT AND CONVENIENCE CUSTOMIZED SERVICES PRODUCTIVITY AND EFFICIENCY SAFETY AND SECURITY Flying in a luxury jet provides a high level of privacy and exclusivity. Passengers can enjoy their journey without the presence of strangers, as these planes typically accommodate a limited number of people. Luxury jets offer greater flexibility in terms of scheduling flights. Passengers can choose departure and arrival times that suit their convenience, without being bound by commercial airline schedules. Luxury jet travel often comes with personalized services tailored to individual preferences. Passengers can enjoy gourmet meals prepared by renowned chefs, access to fine wines and spirits, and personalized attention from a dedicated flight crew. For business travelers, luxury jet planes offer a productive and efficient environment. The onboard facilities and connectivity options allow passengers to conduct meetings, collaborate with colleagues, and work on important tasks during the flight. Luxury jet planes are maintained to high safety standards and often undergo rigorous inspections. Passengers may feel more secure knowing that they are traveling in a well-maintained aircraft with experienced pilots and a dedicated crew. Promotional Products for Luxury Air Travel The luxury jet industry is highly competitive, and companies strive to be the top jet service for celebrities, and promo items offer a competitive twist. Promotional products can be used as tokens of appreciation to thank high-end clients for their business and loyalty. Like private and charter jets, promotional products serve as reminders of the company and its services, helping to keep their brand top of mind when exclusive clients book a luxury jet. It’s important to note that promotional products in the luxury jet industry are typically of a higher caliber to align with the luxury and premium image associated with these services. COMPETITIVE TWIST THANKING CLIENTS TOP OF MIND HIGH CALIBER
HERE ARE A FEW PROMOTIONAL PRODUCTS THAT ARE PERFECT FOR LUXURY AIRLINES: Moderne Glass company Inc. Logomark Inc 365Wholesale The Book Company Logomark Inc. Promo Elec Inc. Hit Promotional Products Gemline Fairdeal Import & Export Item #1530E | SAGE #52662 Item #GR5131 | SAGE #50111 Item #1216202 | SAGE #68750 Item #9781800693944 | SAGE #65718 Item #ET1200 | SAGE #50111 Item #PE181447 | SAGE #51761 Item #3723 | SAGE #56780 Item #100960-100 | SAGE #56940 Item #BL629 | SAGE #62894 CHAMPAGNE GLASSWARE FAUX MINK ROBE WITH CLIENT’S LOGO OR INITIALS HIGH CALIBER WATCH FOR CLIENTS HIGH-END INFLIGHT READING CUSTOM LUGGAGE TAG LAPTOP BAG WEEKENDER BAG BLANKET WITH CLIENT’S LOGO OR INITIALS TOWEL
In the airline industry, promotional products play a significant role in enhancing the guest experience and elevating the overall journey for passengers. Whether it’s regional, charter/private, or luxury airlines, promotional products serve various purposes, including brand awareness, customer loyalty, differentiation, advertising, and enhancing the travel experience. Promotional products create a tangible connection between airlines and their passengers, making the journey a truly memorable one.
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