Industry Deep Dive: Cannabis and the Promotional Products Industry
TX OK AR LA MS AL GA FL UT SD ND MN IA OH PA WV DE NH ID WY NE KS WI IN KY TN NC SC CA WA OR MT CO NM AZ MO IL MI NY VT ME VA MA CT RI NJ MD NV AK HI Medical & Recreational Medical Only Illegal
No matter how you roll it, the cannabis industry is one of the fastestgrowing industries in the United States. As more states are set to make it both medically and recreationally legal, now is the perfect time for the promotional products industry to gear up for that dank wave.
What’s The 420? To those on the outside looking in, the cannabis industry can be daunting! In this guide we’ll grind it down to the basics so you can understand what these shops are selling and how you can outfit them with promotional products that fit their needs. Sativa There Are 3 Main Categorizations for Cannabis Did you know that there are over 700 strains of cannabis? Each strain is grown specifically for its taste, benefit, and more. And each of those strains falls under one of three subspecies of cannabis: Sativa, Indica, or Hybrid. Navigating the difference between all three can be confusing at first – especially because they provide different types of highs, so let’s break it down. Head high Energizing Uplifting Alertness & focus Good for: depression, ADHD, and fatigue Daytime weed Hybrid Has the qualities of both - better for a more balanced high. Indica Body high Relaxing Calming The munchies Good for: anxiety, pain, and insomnia Nighttime weed
Okay, so what about CBD? Cannabidiol, or CBD, is derived from the hemp plant, and doesn’t contain THC, the psychoactive ingredient in marijuana that causes users to feel high. CBD can be found in gummies, topicals, supplements, pet products, and more! It’s used for pain, stress, anxiety, hair and skin care, and sleep. CBD is also a key component for medical marijuana, and you will find THC + CBD edibles in most dispensaries.
The Cannabis Industry is Growing Let’s look at the numbers: The U.S. cannabis industry supports almost half a million jobs. 91% of U.S. adults are for cannabis legalization Worldwide weed sales reached $25 billion in 2021, with a projection of reaching $197.74 billion by 2030. In 2022, New Mexico’s first-day sales totaled over $5.2 million, beating out Colorado’s first-day sales of just over $1 million in 2014. States earned over $3.7 billion in tax revenue for recreational weed sales in 2021. California brings in the most cash at $5.3 billion in sales annually. Flower is the most popular product making up 61% of sales, followed by concentrates at 22%, edibles at 9%, and accessories at 2%. Flower made $10.9 billion in the US in 2021. The cannabis beverage market is expected to grow to be worth $8.5 billion by 2027, with many alcohol companies investing more in the market. 91% 5.2 million $ $3.7 billion 5.3 billion $ $10.9 billion
What Types of Products Can You Buy? While there are a ton of ways cannabis products can be consumed, the products can be broken down into four categories: Flower Flower is what most people traditionally think of when they think about weed. These buds are cultivated, harvested, dried, and cured before making their way to dispensaries and eventually to the consumer. Concentrates & Cartridges Concentrates are made by separating the desired compounds from the plant. These are then made into things like sublingual strips and the most popular form: vape cartridges. There’s little to no smell for users that prefer an odorless or more unobtrusive product, and the more pure form delivers stronger effects. Edibles Edibles are, well, snacks and goodies! Edibles can be made from cannabis flower or from concentrates. Edibles can either be hard edibles like chocolates, gummies, baked goods (brownies, anyone?), and even full meals! Or they can be liquid edibles like soft drinks and alcoholic beverages. Edible effects are felt longer due to the need for digestion upon consumption. Topicals & Other Products Topicals include things like CBD-infused lotions, balms, bath products, pet products, and accessories like rolling papers, batteries, and more. These products do not contain the psychoactive ingredient THC, and do not make consumers high.
Puff, Puff, Pass... the Promo! Here are a few examples of the types of promotional items that dispensaries, growers, bakeries, and more can brand, pair with their product, and incorporate into their marketing mix. • Rolling trays • Lockable, smell-proof containers • Branded mason jars • Branded airtight containers for edibles • CBD infused lip balm • CBD infused lotion • Rolling papers • Grinders • Stickers • T-Shirts • Magnets • Snack trays • Branded bags • Lighters • Marijuana leaf-shaped keychains • Marijuana leaf-shaped stress relievers Tin Tray Tekweld | Item# LEAF600 Plastic Grinder Tekweld | Item# LEAF400 Jet Flameless Lighter STOPNGO Line | Item# LT005 Smell Proof Bag Lincoln Line | Item# BSP630 Rolling Paper Tekweld | Item# LEAF100 Stress Relief Key Chain Alpi International Ltd | Item# 26606
Flower Products Glass Chillum One Hitters Cannabis Promotions Item# CGC4 Bamboo Herb Grinder Active Life Promo Item# G1134H Measure Digital Scale Ariel Premium Supply Item# WKA-EM22 Snack Attack Batch & Bodega Item#BBSNACKRA Custom Small Rolling Tray Cannabis Promotions Item# CTRAY-TFCS Custom BIC Lighter Cannabis Promotions Item# C-BIC
Concentrates & Cartridge Products Blue Light Glasses & Snacks Batch & Bodega Item# BBREMOTE CBD Tincture Bottles Cannabis Promotions Item# TB30W Vape Protective Case Tekweld Item# VC100 Barrier Bag Tekweld Item# LEAF305 Custom Vape Lanyard Cannabis Promotions Item# C-VLANS8 Charging Cable And Key Ring OpusLine (Benmex) Item# CH55BL
Edible Products 5” Barrier Bag Lincoln Line Item# BSP118 Cookie Stress Reliever Ariel Premium Supply Inc Item# LFD-CH17 Smell-Proof Bag With Lock Tekweld Item# LEAF302 Display Mailer BoxUp Item# 15-12365 Scented Brownie Squishy Pinnacle Promotion Supply Inc Item# AF002 Collapsible Can Kooler Koozie Group Item# 45081
Topical & Other Products Aqua Pearls™ Hot/Cold Pack Ariel Premium Supply Inc Item# WHF-HC11 Black Dropper Cap Bottle HM Schmidt Co Inc Item# 503 Escape Spa Set Ace Products Item# SP009 Midori Bamboo Tote Gemline Item# 100303-101 Bamboo Essential Oil Cosmetic Bottle Roller Mango Promos Inc Item# MLD644 Bathtub Stress Reliever Ariel Premium Supply Inc Item# LHT-BT07
From custom packaging to accessories, the cannabis industry is ripe for opportunity for any promotional products distributor. If you are looking to grow your business (pun intented), look no further than this burgeoning market.
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