Next-Gen Consumers & The Promotional Products Industry
Gen Z Alpha Gen Z has officially reached adulthood! They can drive, vote, and they’re making purchasing decisions. But they’re not even the newest generation to be making those decisions – Gen Alpha is right there with them. But what makes these two generations tick? What do they consider when they’re making decisions? In this guide we’ll cover that and more!
Let’s take a look at the stats for each generation. This will help give us an idea on what they’re purchasing, how they’re purchasing, and what they consider when they’re purchasing. Gen Z STATISTICS of Gen Z owns a smartphone and prefers shopping online. 98% ONLINE SHOPPING 75% of Gen Z discovers new products through social media apps like Instagram and TikTok. SOCIAL MEDIA 73% of Gen Z are willing to pay more for eco-friendly products. ECO-FRIENDLY CHOICES Gen Z is less brand-loyal and frequently switches brands on factors like price and quality. BRAND SWI TCHING 60%of Gen Z’s online shopping is done via mobile devices. MOBILE FIRST Gen Z often compares prices and looks for discounts before making a purchase. PRICE AWARENESS $$$ They rely more on user reviews and recommendations than on traditional advertising. TRUST IN PEERS Gen Z appreciates shopping experiences that are personalized to their interests. PERSONALIZATION Subscription services are popular, with many using platforms like Netflix and Spotify. SUBSCRIPTIONS
Gen Z 1997-2012 Generation Z, typically defined as those born between 1997 and 2012, is emerging as a powerful consumer group. Their shopping habits reflect a blend of technological fluency, social consciousness, and a preference for personalized experiences. DOMINANT CHANNEL Gen Z predominantly shops online, with a significant portion using mobile devices. E-commerce platforms, social media, and direct-to-consumer websites are particularly popular. INFLUENCE OF SOCIAL MEDIA Social media plays a crucial role in their purchasing decisions. Platforms like Instagram, TikTok, and Snapchat are not only channels for discovery but also for direct shopping via integrated features. ONLINE SHOPPING ETHICAL CONSUMPTION Gen Z is highly conscious of sustainability and ethical practices. They are more likely to support brands that demonstrate environmental responsibility and social justice. BRAND LOYALTY While they are open to exploring new brands, Gen Z values authenticity and transparency. They prefer brands that align with their values and offer personalized experiences. VALUES & PREFERENCES PRICE SENSITIVITY This generation is price-conscious and often seeks value for money. Discounts, deals, and value-added offers can significantly influence their purchasing decisions. OMNI-CHANNEL EXPERIENCE While they favor online shopping, many Gen Z consumers appreciate a seamless omni-channel experience that integrates both digital and physical store elements. This means that no matter how they interact with a brand, whether it’s in store, through a mobile app, website, social media, or even a customer service call, the experience should be personalized and consistent across channels. SHOPPING BEHAVIOR AR & VR Augmented Reality (AR) and Virtual Reality (VR) are increasingly used for virtual try-ons and immersive shopping experiences, catering to their tech-savvy nature. INFLUENCE OF REVIEWS Peer reviews and user-generated content heavily influence their choices. They often rely on online reviews and ratings before making a purchase. TECHNOLOGY & INNOVATION EXPERIENCES OVER PRODUCTS Gen Z tends to value experiences over material goods. Spending on travel, dining, and entertainment often takes precedence over traditional shopping. SPENDING PATTERNS
Gen Z in the Promo World Gen Z values promotional products that align with their ethical and sustainability concerns. They are more likely to respond positively to items that are eco-friendly, socially responsible, and contribute to a cause they care about. FUNCTIONALITY & PRACTICALITY They prefer promotional products that are useful and practical. Items that can be integrated into their daily lives—like reusable water bottles, tech accessories, or sustainable apparel—are more appealing than novelty items with limited use. Perceptions and Preferences DIGITAL INTEGRATION Gen Z is accustomed to digital interactions and expects promotional products to reflect this trend. For example, tech-savvy items like branded phone chargers, wireless earbuds, or smart home gadgets are highly valued. SOCIAL MEDIA APPEAL Promotional products that are visually appealing and shareable on social media platforms, like Instagram or TikTok, resonate well with Gen Z. They are likely to engage with brands that create visually compelling, Instagram-worthy items. Influence of Technology AUTHENTICITY & TRANSPARENCY Gen Z is drawn to brands that are authentic and transparent. They favor promotional products from companies that demonstrate genuine commitment to their values and engage in honest communication. EXPERIENTIAL MARKETING They respond positively to experiential marketing, where promotional products are part of a larger interactive or immersive experience. Engaging events, contests, or pop-up experiences that feature branded products can create a strong impact. Brand Engagement INNOVATION & CREATIVITY Gen Z appreciates innovative and creative approaches to promotional products. Unique, cutting-edge items or those that incorporate the latest technology can capture their interest. SUSTAINABILITY As a generation that prioritizes environmental impact, Gen Z prefers brands that offer sustainable promotional products. Items made from recycled materials or those that promote environmental conservation are particularly attractive. Expectations and Trends VALUE-DRIVEN CHOICES
Gen Z Ad N Art Item # ICT400 | SAGE 63786 Asobu Marina 2 in 1 Water Bottle and Travel Tumbler Ariel Premium Supply Inc Item # ALB-AB22 | SAGE 60462 AeroLOFT™ Anywhere Belt Bags iClick Item # 56023 | SAGE 67747 Pixie Light Origaudio Item # 98320 | SAGE 69075 TerraTone™ Wireless Earbuds Raining Rose, Inc. Item # SLB-CL | SAGE 67001 Colorful-Lip-Balm MADE FREE LLC Item # ALB-AB22 | SAGE 53011 Roll-Pack-AW PCNA Item # SM-2945 | SAGE 52344 Recycled ABS Whammo Bluetooth Speaker Promosky Gifts Inc Item # SPGSQ1008 | SAGE 52496 Reversible Bucket Hat alphabroder Item # S700 | SAGE 50316 Champion Adult Powerblend® Pullover Hooded Sweatshirt Promo Inspiration
Gen Alpha, like their older siblings, are highly digital. In fact, may have their own tablet or smartphone by age 5. DIGITAL NATIVES 70% of Gen Alpha’s spending is guided by their parents’ choices. Since they’re still young, their purchasing decisions are heavily influenced by their parents. PARENTS INFLUENCE Gen Alpha STATISTICS of Gen Alpha uses tablets and smartphones regularly, impacting their exposure to digital ads and online shopping. SCREEN TIME 80% By the age of 6, many Gen Alpha children already recognize and have preferences for certain brands, often influenced by their parents and digital content. EARLY BRAND RECOGNITION Gen Alpha engages with interactive content, like games and videos, and are more likely to respond to brands that offer engaging and immersive experiences. INTERACTIVE CONTENT While still young, there’s a growing awareness among Gen Alpha about environmental issues, influenced by their parents and educational content. ECO-FRIENDLY AWARENESS They enjoy personalized and customizable products, from toys to digital experiences. CUSTOMIZATION Subscription boxes and services, like those for toys or educational content, are popular among families with Gen Alpha children. SUBSCRIPTION MODELS They’re used to tech-integrated products and services, such as smart toys and educational apps, from an early age. TECH INTEGRATION
Gen Alpha 2013-2020s Generation Alpha is the youngest cohort of consumers. Although they are still growing up, their early interactions with technology and shopping behaviors are already shaping market trends and future consumer patterns. FAMILY INFLUENCE BRAND LOYALTY BRAND ENGAGEMENT LEARNING & PLAY SUSTAINABILITY AWARENESS Their purchasing power is influenced by family decisions, but brands that engage with children through educational content, interactive experiences, and entertainment are likely to create lasting impressions. Early exposure to brands can build brand loyalty. Interactive and engaging brand experiences, especially those integrated with technology, can make a significant impact. Gen Alpha shows a preference for products and experiences that blend learning and play. Educational toys, interactive apps, and STEM-focused products are particularly appealing. Although their environmental consciousness is still developing, there is a growing awareness of sustainability. Parents’ values around sustainability may influence their preferences. VALUES & PREFERENCES PARENTAL INVOLVEMENT Purchases are typically made by parents or guardians, with Gen Alpha’s preferences shaping the decisions. Parents often look for products that are safe, educational, and engaging. INFLUENCE OF DIGITAL CONTENT Exposure to digital content through platforms like YouTube Kids or interactive apps can influence their preferences and brand recognition. SHOPPING BEHAVIOR PERSONALIZATION & INNOVATION As they grow older, Gen Alpha’s shopping habits are likely to be influenced by highly personalized experiences and advanced technology. Expect innovations like augmented reality (AR) shopping experiences and further integration of voice assistants in shopping. FUTURE TRENDS SPENDING PATTERNS FOCUS ON ENGAGEMENT Spending is often directed toward products that offer interactive or educational value. Their influence on family spending will increase as they grow and become more independent consumers.
Gen Alpha in the Promo World Gen Alpha shows a preference for promotional products that offer educational or developmental value. Items that are both fun and educational, such as STEMrelated toys or interactive learning tools, are appealing. INTERACTIVE & TECH-SAVVY As digital natives, they are drawn to promotional products that incorporate technology or interactive elements. Gadgets, apps, and smart toys that offer a techenhanced experience align well with their interests. Perceptions and Preferences PARENTAL DECISION-MAKING Since Gen Alpha is still young, their purchasing decisions are primarily influenced by their parents. PERSONALIZATION Personalized products that reflect individual interests or allow for creative expression are appealing. Customized items that cater to specific hobbies or activities can capture their attention. Influence of Parents FAMILY-ORIENTED Promotional products that cater to family activities or offer benefits for the whole family can be attractive. Items that enhance family bonding or support family-friendly activities are valued. BRAND RECOGNITION Early exposure to brands through engaging and interactive promotional products can create positive associations. Simple, enjoyable experiences that are memorable can foster early brand loyalty. Brand Engagement INNOVATIVE & ENGAGING Promotional items that offer interactive or immersive experiences, such as augmented reality (AR) elements or gamified features, are likely to resonate. Engaging products that combine fun with technology are particularly attractive. SUSTAINABILITY While Gen Alpha’s environmental awareness is still emerging, parents’ values around sustainability are influencing their preferences. Eco-friendly products are likely to be favored as part of a broader family lifestyle. Expectations and Trends EDUCATIONAL VALUE
Effisure Promo Inc Item # EFAE161 | SAGE 53226 24 oz Insulated Stainless Steel Water Bottles High Caliber Line USA Item # T514 | SAGE 64740 Fiddle Popper Silicone Sensory Fidget Toy Yorkn Item # YORKN10088 | SAGE 69488 Taylor Tour Friendship Beaded Bracelet Public Praise Inc Item # PP-MC 062 | SAGE 53263 Kids Chill Leak Proof Lunch Box Getin Promos Inc Item # GP74403 | SAGE 51660 Waterproof Colorful Backpack for Student Grandia Promos Inc Item # SAM030 | SAGE 52645 Grape Vent Ball AZX Sport-USA Item # CHARMS-2D | SAGE 65504 2D Custom-Molded Clog Shoe Charms WOWLine Item # S36048X | SAGE 52510 Kids Color Changing Iconic Sunglasses Nolwenn LLC Item # EP01022 | SAGE 50933 Mini Portable Handheld Fans Gen Alpha Promo Inspiration
© 2024 Quick Technologies Inc. • 800.925.7243 • info@sageworld.com www.sageworld.com
RkJQdWJsaXNoZXIy NzU4OQ==