Gen Alpha, like their older siblings, are highly digital. In fact, may have their own tablet or smartphone by age 5. DIGITAL NATIVES 70% of Gen Alpha’s spending is guided by their parents’ choices. Since they’re still young, their purchasing decisions are heavily influenced by their parents. PARENTS INFLUENCE Gen Alpha STATISTICS of Gen Alpha uses tablets and smartphones regularly, impacting their exposure to digital ads and online shopping. SCREEN TIME 80%
RkJQdWJsaXNoZXIy NzU4OQ==