Let’s take a look at the stats for each generation. This will help give us an idea on what they’re purchasing, how they’re purchasing, and what they consider when they’re purchasing. Gen Z STATISTICS of Gen Z owns a smartphone and prefers shopping online. 98% ONLINE SHOPPING 75% of Gen Z discovers new products through social media apps like Instagram and TikTok. SOCIAL MEDIA 73% of Gen Z are willing to pay more for eco-friendly products. ECO-FRIENDLY CHOICES Gen Z is less brand-loyal and frequently switches brands on factors like price and quality. BRAND SWI TCHING 60%of Gen Z’s online shopping is done via mobile devices. MOBILE FIRST
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