Gen Z often compares prices and looks for discounts before making a purchase. PRICE AWARENESS $$$ They rely more on user reviews and recommendations than on traditional advertising. TRUST IN PEERS Gen Z appreciates shopping experiences that are personalized to their interests. PERSONALIZATION Subscription services are popular, with many using platforms like Netflix and Spotify. SUBSCRIPTIONS GEN Z PROMO PREFERENCES Apparel Food & Beverage Wearables/Fashion Accessories 1 2 3 source: PPAI
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