Gen Z 1997-2012 Generation Z, typically defined as those born between 1997 and 2012, is emerging as a powerful consumer group. Their shopping habits reflect a blend of technological fluency, social consciousness, and a preference for personalized experiences. DOMINANT CHANNEL Gen Z predominantly shops online, with a significant portion using mobile devices. E-commerce platforms, social media, and direct-to-consumer websites are particularly popular. INFLUENCE OF SOCIAL MEDIA Social media plays a crucial role in their purchasing decisions. Platforms like Instagram, TikTok, and Snapchat are not only channels for discovery but also for direct shopping via integrated features. ONLINE SHOPPING ETHICAL CONSUMPTION Gen Z is highly conscious of sustainability and ethical practices. They are more likely to support brands that demonstrate environmental responsibility and social justice. BRAND LOYALTY While they are open to exploring new brands, Gen Z values authenticity and transparency. They prefer brands that align with their values and offer personalized experiences. VALUES & PREFERENCES
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