PRICE SENSITIVITY This generation is price-conscious and often seeks value for money. Discounts, deals, and value-added offers can significantly influence their purchasing decisions. OMNI-CHANNEL EXPERIENCE While they favor online shopping, many Gen Z consumers appreciate a seamless omni-channel experience that integrates both digital and physical store elements. This means that no matter how they interact with a brand, whether it’s in store, through a mobile app, website, social media, or even a customer service call, the experience should be personalized and consistent across channels. SHOPPING BEHAVIOR AR & VR Augmented Reality (AR) and Virtual Reality (VR) are increasingly used for virtual try-ons and immersive shopping experiences, catering to their tech-savvy nature. INFLUENCE OF REVIEWS Peer reviews and user-generated content heavily influence their choices. They often rely on online reviews and ratings before making a purchase. TECHNOLOGY & INNOVATION EXPERIENCES OVER PRODUCTS Gen Z tends to value experiences over material goods. Spending on travel, dining, and entertainment often takes precedence over traditional shopping. SPENDING PATTERNS
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