Gen Z in the Promo World Gen Z values promotional products that align with their ethical and sustainability concerns. They are more likely to respond positively to items that are eco-friendly, socially responsible, and contribute to a cause they care about. FUNCTIONALITY & PRACTICALITY They prefer promotional products that are useful and practical. Items that can be integrated into their daily lives—like reusable water bottles, tech accessories, or sustainable apparel—are more appealing than novelty items with limited use. Perceptions and Preferences DIGITAL INTEGRATION Gen Z is accustomed to digital interactions and expects promotional products to reflect this trend. For example, tech-savvy items like branded phone chargers, wireless earbuds, or smart home gadgets are highly valued. SOCIAL MEDIA APPEAL Promotional products that are visually appealing and shareable on social media platforms, like Instagram or TikTok, resonate well with Gen Z. They are likely to engage with brands that create visually compelling, Instagram-worthy items. Influence of Technology VALUE-DRIVEN CHOICES
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