Stats Gen Z reports the highest identification rates, with over 20% of adults ages 18–26 identifying as LGBTQ+. Source: Gallup An estimated 7.6% of U.S. adults identify as LGBTQ+ as of 2024 - up from 5.6% in 2020. Source: Gallup Brands that consistently support LGBTQ+ causes see greater consumer trust and brand loyalty - especially among Gen Z. Source: Edelman Trust Barometer LGBTQ+ adults have an estimated $1.4 trillion in annual buying power. Source: LGBT Capital
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