How to Be an Ally The influx of support from companies during Pride month is a phenomenal way to support and bring awareness to the everyday issues faced by the LGBTQ+ community. However, participating businesses should be mindful of ‘rainbow washing’ to ensure that their support is impactful. Rainbow washing is a term used to describe companies that only show their support for the LGBTQ+ community within the month of June. They may roll out initiatives during this month, change their profile image to their logo designed in Pride flag colors, and might even have products that give portions of their proceeds back to LGBTQ+ organizations - all of these are great things! But, to some in the LGBTQ+ community, the one-month-a-year-only support can come off as insincere or as if businesses are using the cause for a quick cash grab. Frequently, piles of Pride products end up in the clearance bin come July 1st, and the outreach and donations to LGBTQ+ organizations dry up. So, how can a company lend its support to the LGTBQ+ community throughout the year? First and foremost - support your LGBTQ+ employees! Make sure that they know where they work is a safe space and that your business is inclusive for EVERYONE. Support LGBTQ+ charities and organizations year-round. The bracelet company Pura Vida is a great example of this, as they support more than 200 charity partners all year long. Next, take a look at your local LGBTQ+ community and see what organizations are close to home! Giving back to your community not only fosters a positive image for your business but it strengthens the fabric of the community itself. Pura Vida Pride Bracelets and T-shirt Source: puravidabracelets.com
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