Industry Deep Dive: Salons and Spas
“Take rest; a field that has rested gives a bountiful crop.” Step into the world of self-care, style, and wellness— where salons and spas aren’t just about looking good, they’re about feeling amazing. This guide breaks down industry opportunities, fresh stats, and promo product ideas that keep clients coming back. - OVID
“You can’t buy happiness, but you can go to the salon and that’s basically the same thing.” Salons - UNKNOWN Defining ‘Salon’: More Than Just a Haircut A salon is a professional space offering hairdressing and beauty services to enhance a client’s appearance. Many salons combine multiple services under one roof. Services Often Include: HAIRDRESSING HAIR COLORING STRAIGHTENING/ CURLING TREATMENTS HAIR EXTENSIONS BLOWOUTS/ STYLING BRAIDS NAIL TREATMENTS TANNING TEETH WHITENING LASHES HAIR REMOVAL EYEBROWS AND MORE!
What gives a girl power and punch? Is it charm, is it poise? No, it’s hairspray (and statistics)! We’re not “teasing” you, discover the power behind the numbers with these salon stats! The global salon services market is projected to grow from $247B in 2024 to $447.8B by 2032 source: Fortune Business Insights Who Spends the Most on Hair Care Monthly by State? Who Spends the Least on Hair Care Monthly by State? $150 CALIFORNIA $130 FLORIDA $120 TEXAS $110 OHIO $100 NEW YORK NORTH CAROLINA WASHINGTON KENTUCKY MICHIGAN WISCONSIN $20 $30 $30 $35 $40 source: Daily Mail U.S. hair & nail salon revenue was $90.9B in 2025 source: IBISWorld In 2024, there were 949,700 beauty & hair salons in the U.S. source: IBISWorld Employment for barbers, hairstylists, and cosmetologists projected to grow 7% from 2023–2033 source: BLS 91% of U.S. hairdressers/hairstylists/ cosmetologists are women source: BLS, 2024 The U.S. hair care product market will be $22.1B in 2025 source: Grand View Research
What Are the Different Types of Salons? This type of salon requires appointments to be made ahead of time. Often accompanied by a higher price tag, service providers are adorned with years of experience, and are specialists in their craft. High-street salons are often found in the city, with a highvolume amount of clientele. Examples: Hunnies Salon, Van Buren Gentlemen’s Salon, Prive Salon Co High-Street Salon This type of salon is usually within the comfort of a home or event space. Often ranging in experience, the provider brings their own supplies to perform their services. Most often these services are for special events or occasions. Examples: 2Girls1Brush Beauty, The Tanning League Traveling Salon A service provider rents either a suite or booth space and operates individually. The provider performs their services on their own clients, and may or may not have retail available, such as hair-care products, to purchase. Examples: Ash and Co., Salons by JC, Sola Salons Booth Rental Salon Often the most common type of salon, a commission-based salon offers a wide range of hair dressing services and beauty treatments with service providers working for a commission. These types of salons can be product focused, often having a retail store in the front. Examples: Tangerine Salon, Dv8 Salon, Lavender Square Salon Commission-Based Salon This type of salon mostly caters to male clientele and offers services such as haircuts, grooming and styling. Barbers are trained specifically for male haircuts and cutting facial hair. Examples: The Boardroom Styling Lounge, Dapper 5, Floyd’s Barbershop Barber Specialty salons are coined after a specific service that is offered. Different specialty services include hair braiding, styling, extensions, nail treatments, beauty treatments and other hair treatments. Clients flock to these salons to find providers with training in specialized areas of beauty. Examples: Drybar Blow Dry Bar, The Lash Lounge, Rose Couture Nail Bar Specialty Salon A salon and spa is a joint hair dressing and spa studio. The services offered here include both hair and body care treatments. This type of business can operate as a stand-alone business or as an amenity in a hotel or resort. Examples: Salon on the Creek, Daireds, The Sanford House Salon & Spa This type of hair salon is in a cosmetology beauty school and the services provided are under instructor supervision. Often accompanied with lower prices than a standard beauty salon, students have the opportunity to train hands-on with clientele. Examples: Toni & Guy, The Aveda Institute, Paul Mitchell Scholar Salon Color, Style, and Beauty, Oh My! source: salonmedusa source: salonsbyjc source: tangerinesalon source: boardroomsalon source: blondetourage source: privesalon source: daireds source: tony&guy
Trending Promos from Popular Salons AVEDA BARBIE SWEATSHIRT shopinspiregreatness.com AVEDA BAMBOO KEYCHAIN shopinspiregreatness.com JZ STYLES HAIR CLIPS jzstyles.com/artist-accessories JZ STYLES TUMBLERS jzstyles.com/artist-accessories DALLAS LASH GOD TWEEZERS facebydlg.com/products TONI&GUY SPRAY BOTTLE shoptoniguy.com/product BOARDROOM STYLING BEARD GROOMING SET boardroomstylinglounge.com/products HUNTER 1114 AFTERSHAVE dapper5.com/products-we-carry
Glow-Up Promotional Products for Salons Here are a few promotional items you can pitch to local salon owners to help them brand their business and get their name out there—think business cards, appointment-reminder magnets, window clings, point-of-sale signage, and even QR booking codes for easy scheduling. Spread the Word These promos are a great way for a salon to show their appreciation and say thank you to loyal clients. Whether as a gift or giveaway, items like travel hair spray + comb kits, microfiber hair towels, compact mirrors, and thank-you cards with special offers will make every customer feel special. Client Appreciation Salons are regularly recruiting new talent. Here are a few promotional items these small businesses can use to welcome new team members—tote bags, water bottles, aprons or capes, name badges, and education journals. Stylist Recruitment Promo products are a great way for a salon to encourage repeat visits from their clientele. Here are some promo items that can be used in a company store—perfect for a loyalty program—like punch cards or digital rewards, tumbler merch, gift-with-service promos, and seasonal VIP gifts. Loyalty Program BUSINESS CARDS TRAVEL SPRAY BOTTLES ITEM # YORKN19178 Yorkn Inc | SAGE 69488 HAIR COMB WITH MIRROR ITEM # K036LCB Brainchild USA Inc | SAGE 67862 CERTIFICATES FOR COUPONS HAIR DRESSING SALON CAPE ITEM # KO-HDSC Aprons Etc. | SAGE 50091 OTTO 6 PANEL COTTON BASEBALL CAP ITEM # 18-772 OTTO International | SAGE 65212 CLEAR ZIPPER TOTE BAG ITEM # 202148 Rivers Promo Inc. | SAGE 68786 VENTED HAIR BRUSH ITEM # ABL107 League Promo | SAGE 50845 TWIN VIEW COMPACT MIRROR ITEM # WPC-TV23 Ariel Premium Supply Inc | SAGE 60462 MANICURE TOOL SET ITEM # PFH6071 Promo From Here | SAGE 50963 MEN BRUSH AND COMB KIT ITEM # FLZY055 Finger Lakes Promotions, Inc | SAGE 52419 MONROE 27 OZ. STAINLESS STEEL GRIP TRAVEL TUMBLER ITEM # ATM324 BEL Promo | SAGE 67337 HAIR DRYING TOWEL WITH BOW ITEM # IX03428 Nolwenn LLC | SAGE 50933 APOLO SHAMPOO BRUSH ITEM # AG-NCZX Agraffes Innovation | SAGE 69809 THE TERRA UMBRELLA ITEM # 2351RPET Peerless Umbrella Company SAGE 53091
“Taking time out each day to relax and renew is essential to living well.” Spas - JUDITH HANSON LASATER Defining ‘Spa’: More Than Just Pampering Spas focus on therapeutic, beauty, and wellness services that help clients relax and recharge. Services Often Include: MASSAGES FACIALS BODY TREATMENTS AND MORE! BODY SCRUBS/ WRAPS NAIL CARE SAUNAS/STEAM INJECTABLES LASER HAIR REMOVAL HYDROTHERAPHY BEAUTY TREATMENTS
Follow Your Bliss with These Spa Statistics What Are the Different Types of Salons? Day spas offer a wide range of spa services but do not offer overnight accommodations. This type of spa typically offers massages, facials, manicures and pedicures, and body treatments. Medical spas are included in this category. Amenities include saunas, showers, steam rooms, hydrotherapy and more. Examples: Hiatus Spa, Woodhouse Spa, Hand and Stone Day Spas This type of spa focuses on the overall well-being of the client. Fitness, health, and nutrition are at the forefront of this kind of spa. Services include fitness activities, healthy living, cooking classes, and other spa services. Examples: Canyon Ranch, Lake Austin Spa, The Ranch Malibu Destination Spas This type of spa is an amenity to a hotel or resort. Often accompanied by a fitness amenity, a hotel or resort spa offers the same types of services offered at a day spa, but with overnight accommodations. A boutique or retail shop is typically located at the front of the spa. Examples: The Gaylord Texas, Adolphus, Hotel Contessa Resort and Hotel Spas This type of spa includes a natural element as the focus. Whether the spa includes a source of thermal or seawater element, the services offered revolve around the therapeutic benefits from the naturally occurring component. Examples: Warm Springs Pools at The Omni Homestead, Castle Hot Springs Mineral and Thermal Spring Spas source: Lake Austin Spa Resort source: The Gaylord Texas Spa source: Castle Hot Springs source: Woodhouse Spa Revenue increased 5.8% from 2023 to 2024 to $22.5B. source: ISPA Big Five, 2025 release The number of spa visits grew 3.1% YOY to $187M in 2024. source: ISPA Big Five Locations in the U.S. rose 0.6% to 21,980 as of Jan 2025. source: ISPA Big Five Revenue per spa visit increased 2.6% from 2023 to 2024 to $120.30. source: ISPA Big Five The number of employees in the spa industry continued to rise in 2025, increasing to 376,200, a 1.6% increase from 2024. source: ISPA Big Five Day spas lead global market share by facility type. source: Fortune Business Insights
Trending Promos from Popular Spas HIATUS THERAPY BALLS hiatusspa.com/product-category CRYOGLOBES hydropeptide.com/products RELÂCHE SPA TEA gaylordhotelsstore.com VENN SKINCARE DISCOVERY SET shop.canyonranch.com RELÂCHE SPA MICROFIBER ROBE gaylordhotelsstore.com CANYON RANCH BATH SALTS shop.canyonranch.com RELÂCHE SPA SHOWER SET gaylordhotelsstore.com LAKEHOUSE LAVENDER FIELDS SOAP store.lakeaustin.com
Ooo and Ahh… Promotional Products for Spas Here are a few promotional items you can pitch to local salon owners to brand their business and attract new clients—retractable banners, counter cards, direct-mail postcards, and QR booking codes make it easy to grab attention and drive bookings. Get Clients in the Door Travel products are endlessly popular for any industry. These self-care travel spa products—like amenity kits, TSA-friendly bottles, aromatherapy rollers, diffuser sets, and luxe robes and slippers—are the perfect giveaway for any spa, big or small, to bring in more business. Travel Charity and community events are a great way for small businesses to get involved, give back, and increase their brand awareness at the same time. These amazing promos—like charity gift baskets, raffle bundles (robe + bath salts + gift card), and event signage—are perfect for a spa gift basket giveaway. Giveaways for Community Events Spas regularly offer free gifts with a larger purchase or as an incentive to book multiple services. These promo products—like tiered gifts-with-purchase, membership welcome kits, and selfcare bundles—are a great way for any spa to encourage clients to spend more and feel appreciated. Spending Incentive RETRACTABLE BANNER STAND ITEM # P03R0007 Orbus Visual Communications SAGE 51147 SOFT TOUCH JOURNAL WITH MATCHING COLOR GEL PEN ITEM # WOF-QU22 Ariel Premium Supply Inc SAGE 60462 ARUBA PEN ITEM # 683 Hub | SAGE 50033 SPF 15 LIP BALM ITEM # CB101 Tekweld | SAGE 67569 FACE ROLLER AND GUA SHA GIFT SET ITEM # HLTH-JADE2 - OCEAN Global Promo LLC | SAGE 67695 BATH SALTS ESSENTIAL OILS SOAP 5 PIECES BATH BOMBS SET ITEM # GJLLY305ES Great Lake Images Inc | SAGE 52368 WELLABLE™ FSC®-CERTIFIED BAMBOO DIFFUSER ITEM # 1415-01 PCNA | SAGE 52344 PREMIUM ESSENTIAL OILS ITEM # WEOLT Natural Trends | SAGE 65032 TRAVEL AMENITIES KIT ITEM # 9096 Hit Promotional Products SAGE 56780 HEAT THERAPY 3D EYE MASK ITEM # BEM-FE21 Ariel Premium Supply SAGE 60462 GEORGIA PEACH SHOWER STEAMER ITEM # GPCSST Groline | SAGE 66887 REST AND RELAXATION KIT ITEM # 9997 Hit Promotional Products SAGE 56780 CAMBRIDGE OVERSIZED SHERPA BLANKET ITEM # 7950-51 PCNA | SAGE 52344 PLUSH GEL BEADS HOT/ COLD PACK ITEM # 38501 Alpi International SAGE 50313 MOD ZIPPERED TOTE BAG ITEM # 8565 Evans Manufacturing SAGE 50018 KNEADO HANDHELD MASSAGE GUN ITEM # 34110 HandStands SAGE 50347
Incorporating promotional products into a salon or spa’s marketing strategy can provide a tangible and memorable connection between a brand and their clientele. By selecting the right products, using them strategically, and measuring their impact, your clients can effectively boost their business and create a lasting impression!
© 2025 Quick Technologies Inc. • 800.925.7243 • info@sageworld.com www.sageworld.com
RkJQdWJsaXNoZXIy NzU4OQ==