Industry Deep Dive: Salons and Spas
“Take rest; a field that has rested gives a bountiful crop.” The salon and spa industry offers relaxation, pampering, and beauty services to its customers. In this guide we’ll show you the industry’s unmatched potential for promo and how you can add these businesses to your client roster. Get ready to be in your self-care era with an in-depth look at the industry, its key sectors, and popular trends! - OVID
“You can’t buy happiness, but you can go to the salon and that’s basically the same thing.” Salons - UNKNOWN What Is the Definition of a Salon Anyway? A salon is characterized by hairdressing or beauty services offered by professionals. There are many different types of salons that offer multiple services to alter or enhance a client’s appearance. Services Often Include: HAIRDRESSING HAIR COLORING STRAIGHTENING/ CURLING TREATMENTS HAIR EXTENSIONS BLOWOUTS/ STYLING BRAIDS NAIL TREATMENTS TANNING TEETH WHITENING LASHES HAIR REMOVAL EYEBROWS AND MORE!
What gives a girl power and punch? Is it charm, is it poise? No, it’s hairspray (and statistics)! We’re not “teasing” you, discover the power behind the numbers with these salon stats! The global salon services market is projected to grow from $215.65 billion in 2022 to $355.45 billion by 2029. 9.2% of hair stylists are men, 90% are women. 35–54-year-olds are the largest segment of the personal care market, accounting for 48.4% of the industry’s revenue. SOURCE: GITNUX SOURCE: GITNUX SOURCE: GITNUX While 92% of a salon’s income is from cut, styling, and color services, its retail sales account for the remaining 8%. SOURCE: IBISWORLD There were 994,285 registered hair salons and 1.33 million employees in the United States in 2022. SOURCE: IBISWORLD About 70% of U.S. women invest in hair coloring and styling. SOURCE: STATISTA Who Spends the Most on Hair Care Monthly by State? Who Spends the Least on Hair Care Monthly by State? $150 CALIFORNIA $130 FLORIDA $120 TEXAS $110 OHIO $100 NEW YORK NORTH CAROLINA WASHINGTON KENTUCKY MICHIGAN WISCONSIN $20 $30 $30 $35 $40 SOURCE: DAILY MAIL
What Are the Different Types of Salons? This type of salon requires appointments to be made ahead of time. Often accompanied by a higher price tag, service providers are adorned with years of experience, and are specialists in their craft. High-street salons are often found in the city, with a highvolume amount of clientele. Examples: Hunnies Salon, Van Buren Gentlemen’s Salon, Prive Salon Co High-Street Salon This type of salon is usually within the comfort of a home or event space. Often ranging in experience, the provider brings their own supplies to perform their services. Most often these services are for special events or occasions. Examples: 2Girls1Brush Beauty, The Tanning League Traveling Salon A service provider rents either a suite or booth space and operates individually. The provider performs their services on their own clients, and may or may not have retail available, such as hair-care products, to purchase. Examples: Ash and Co., Salons by JC, Sola Salons Booth Rental Salon Often the most common type of salon, a commission-based salon offers a wide range of hair dressing services and beauty treatments with service providers working for a commission. These types of salons can be product focused, often having a retail store in the front. Examples: Tangerine Salon, Dv8 Salon, Lavender Square Salon Commission-Based Salon This type of salon mostly caters to male clientele and offers services such as haircuts, grooming and styling. Barbers are trained specifically for male haircuts and cutting facial hair. Examples: The Boardroom Styling Lounge, Dapper 5, Floyd’s Barbershop Barber Specialty salons are coined after a specific service that is offered. Different specialty services include hair braiding, styling, extensions, nail treatments, beauty treatments and other hair treatments. Clients flock to these salons to find providers with training in specialized areas of beauty. Examples: Drybar Blow Dry Bar, The Lash Lounge, Rose Couture Nail Bar Specialty Salon A salon and spa is a joint hair dressing and spa studio. The services offered here include both hair and body care treatments. This type of business can operate as a stand-alone business or as an amenity in a hotel or resort. Examples: Salon on the Creek, Daireds, The Sanford House Salon & Spa This type of hair salon is in a cosmetology beauty school and the services provided are under instructor supervision. Often accompanied with lower prices than a standard beauty salon, students have the opportunity to train hands-on with clientele. Examples: Toni & Guy, The Aveda Institute, Paul Mitchell Scholar Salon Color, Style, and Beauty, Oh My! source: salonmedusa source: salonsbyjc source: tangerinesalon source: boardroomsalon source: blondetourage source: privesalon source: daireds source: tony&guy
Trending Promos from Popular Salons AVEDA BARBIE SWEATSHIRT shopinspiregreatness.com AVEDA BAMBOO KEYCHAIN shopinspiregreatness.com JZ STYLES HAIR CLIPS jzstyles.com/artist-accessories JZ STYLES TUMBLERS jzstyles.com/artist-accessories DALLAS LASH GOD TWEEZERS facebydlg.com/products TONI&GUY SPRAY BOTTLE shoptoniguy.com/product BOARDROOM STYLING BEARD GROOMING SET boardroomstylinglounge.com/products HUNTER 1114 AFTERSHAVE dapper5.com/products-we-carry
Glow-Up Promotional Products for Salons Here are a few promotional items you can pitch your local salon owners to brand their business and get their name out there. Spread the Word These promos are a great way for a salon to show their appreciation and say thank you to their loyal clients. Whether as a gift or giveaway, these products will make any customer feel special. Client Appreciation Salons are regularly recruiting new talent. Here are a few promotional items these small businesses can use to welcome new team members! Stylist Recruitment Promo products are a great way for a salon to encourage repeat visits from their clientele. Here are some promo items that can be used in a company store, perfect for a loyalty program! Loyalty Program BUSINESS CARDS TRAVEL SPRAY BOTTLES ITEM # YORKN19178 Yorkn Inc | SAGE 69488 HAIR COMB WITH MIRROR ITEM # COMB A710 Brainchild USA Inc | SAGE 67862 CERTIFICATES FOR COUPONS HAIR DRESSING SALON CAPE ITEM # KO-HDSC Aprons Etc. | SAGE 50091 OTTO 6 PANEL COTTON BASEBALL CAP ITEM # 18-772 OTTO International | SAGE 65212 CLEAR ZIPPER TOTE BAG ITEM # 202148 Rivers Promo Inc. | SAGE 68786 VENTED HAIR BRUSH ITEM # ABL107 League Promo | SAGE 50845 TWIN VIEW COMPACT MIRROR ITEM # WPC-TV23 Ariel Premium Supply Inc | SAGE 60462 MANICURE TOOL SET ITEM # PFH6071 Promo From Here | SAGE 50963 MEN BRUSH AND COMB KIT ITEM # FLZY055 Finger Lakes Promotions, Inc | SAGE 52419 40 OZ VACUUM TUMBLER ITEM # ST40 Nexus Identity | SAGE 69498 HAIR DRYING TOWEL WITH BOW ITEM # IX03428 Nolwenn LLC | SAGE 50933 APOLO SHAMPOO BRUSH ITEM # AG-NCZX Agraffes Innovation | SAGE 69809 THE TERRA UMBRELLA ITEM # 2351RPET Peerless Umbrella Company SAGE 53091
“Taking time out each day to relax and renew is essential to living well.” Spas - JUDITH HANSON LASATER What Is the Definition of a Spa? A spa offers relaxing, therapeutic beauty and body treatments. Health and wellness is the focus of most spas in the United States. Services Often Include: MASSAGES FACIALS BODY TREATMENTS BEAUTY TREATMENTS AND MORE!
The global market size of the spa industry is expected to grow from around $95 billion in 2021 to over $185 billion by 2030. The number of spas increased by 280 locations in 2022 over the prior year, reversing a downward trend that started in 2020 and persisted into 2021. The number of spa visits grew from 173 million in 2021 to 181 million. SOURCE: STATISTA SOURCE: BEAUTY MATTER SOURCE: BEAUTY MATTER Revenue per spa visit increased by $7 for the second time in year-overyear numbers, settling at $111.50 per person per visit - another all-time high. SOURCE: BEAUTY MATTER The number of employees in the spa industry also continued to rise in 2022, increasing to 360,700, a 4.6% increase over 2021. Day spas continue to be the most popular type of spa within the spa industry, accounting for 78.3% of the total of 21,510 establishments, followed by resort/hotel (9.7%) and medical spas (8.3%). Follow Your Bliss with These Spa Statistics SOURCE: BEAUTY MATTER SOURCE: BEAUTY MATTER What Are the Different Types of Salons? Day spas offer a wide range of spa services but do not offer overnight accommodations. This type of spa typically offers massages, facials, manicures and pedicures, and body treatments. Medical spas are included in this category. Amenities include saunas, showers, steam rooms, hydrotherapy and more. Examples: Hiatus Spa, Woodhouse Spa, Hand and Stone Day Spas This type of spa focuses on the overall well-being of the client. Fitness, health, and nutrition are at the forefront of this kind of spa. Services include fitness activities, healthy living, cooking classes, and other spa services. Examples: Canyon Ranch, Lake Austin Spa, The Ranch Malibu Destination Spas This type of spa is an amenity to a hotel or resort. Often accompanied by a fitness amenity, a hotel or resort spa offers the same types of services offered at a day spa, but with overnight accommodations. A boutique or retail shop is typically located at the front of the spa. Examples: The Gaylord Texas, Adolphus, Hotel Contessa Resort and Hotel Spas This type of spa includes a natural element as the focus. Whether the spa includes a source of thermal or seawater element, the services offered revolve around the therapeutic benefits from the naturally occurring component. Examples: Warm Springs Pools at The Omni Homestead, Castle Hot Springs Mineral and Thermal Spring Spas source: Lake Austin Spa Resort source: The Gaylord Texas Spa source: Castle Hot Springs source: Woodhouse Spa
Trending Promos from Popular Spas HIATUS THERAPY BALLS hiatusspa.com/product-category CRYOGLOBES hydropeptide.com/products RELÂCHE SPA TEA gaylordhotelsstore.com VENN SKINCARE DISCOVERY SET shop.canyonranch.com RELÂCHE SPA MICROFIBER ROBE gaylordhotelsstore.com CANYON RANCH BATH SALTS shop.canyonranch.com RELÂCHE SPA SHOWER SET gaylordhotelsstore.com LAKEHOUSE LAVENDER FIELDS SOAP store.lakeaustin.com
Ooo and Ahh… Promotional Products for Spas Here are a few promotional items you can pitch your local salon owners to brand their business and get new clients in the door! Get Clients in the Door Travel products are endlessly popular for any industry. These self-care travel spa products are the perfect giveaway for any spa, big or small, to bring in more business. Travel Charity and community events are a great way for small businesses to get involved, give back, and increase their brand awareness at the same time. These amazing promos are perfect for a spa gift basket giveaway. Giveaways for Community Events Spas regularly offer free gifts with a larger purchase or as an incentive to book multiple services. These promo products are a great way for any spa to offer spending incentives to their clients. Spending Incentive RETRACTABLE BANNER STAND ITEM # P03R0007 Orbus Visual Communications SAGE 51147 SOFT TOUCH JOURNAL WITH MATCHING COLOR GEL PEN ITEM # WOF-QU22 Ariel Premium Supply Inc SAGE 60462 ARUBA PEN ITEM # 683 Hub | SAGE 50033 SPF 15 LIP BALM ITEM # CB101 Tekweld | SAGE 67569 FACE ROLLER AND GUA SHA GIFT SET ITEM # HLTH-JADE2 - OCEAN Global Promo LLC | SAGE 67695 BAMBOO BOX BATH AND BEAUTY GIFT SET ITEM # H171 High Caliber Line | SAGE 64740 ULTRASONIC AROMA DIFFUSER ITEM # SER-ASTRO90W HIRSCH | SAGE 66296 PREMIUM ESSENTIAL OILS ITEM # WEOLT Natural Trends | SAGE 65032 TRAVEL AMENITIES KIT ITEM # 9096 Hit Promotional Products SAGE 56780 HEAT THERAPY 3D EYE MASK ITEM # BEM-FE21 Ariel Premium Supply SAGE 60462 GEORGIA PEACH SHOWER STEAMER ITEM # GPCSST Groline | SAGE 66887 REST AND RELAXATION KIT ITEM # 9997 Hit Promotional Products SAGE 56780 CAMBRIDGE OVERSIZED SHERPA BLANKET ITEM # 7950-51 PCNA | SAGE 52344 PLUSH GEL BEADS HOT/ COLD PACK ITEM # 38501 Alpi International SAGE 50313 MOD ZIPPERED TOTE BAG ITEM # 8565 Evans Manufacturing SAGE 50018 KNEADO HANDHELD MASSAGE GUN ITEM # 34110 HandStands SAGE 50347
Incorporating promotional products into a salon or spa’s marketing strategy can provide a tangible and memorable connection between a brand and their clientele. By selecting the right products, using them strategically, and measuring their impact, your clients can effectively boost their business and create a lasting impression!
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