SAGE Industry Deep Dive: Salons and Spas

What gives a girl power and punch? Is it charm, is it poise? No, it’s hairspray (and statistics)! We’re not “teasing” you, discover the power behind the numbers with these salon stats! The global salon services market is projected to grow from $247B in 2024 to $447.8B by 2032 source: Fortune Business Insights Who Spends the Most on Hair Care Monthly by State? Who Spends the Least on Hair Care Monthly by State? $150 CALIFORNIA $130 FLORIDA $120 TEXAS $110 OHIO $100 NEW YORK NORTH CAROLINA WASHINGTON KENTUCKY MICHIGAN WISCONSIN $20 $30 $30 $35 $40 source: Daily Mail U.S. hair & nail salon revenue was $90.9B in 2025 source: IBISWorld In 2024, there were 949,700 beauty & hair salons in the U.S. source: IBISWorld Employment for barbers, hairstylists, and cosmetologists projected to grow 7% from 2023–2033 source: BLS 91% of U.S. hairdressers/hairstylists/ cosmetologists are women source: BLS, 2024 The U.S. hair care product market will be $22.1B in 2025 source: Grand View Research

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