It’s no surprise that experience is at the heart of modern travel. More than half of travelers say their primary reasons for hitting the road include: And who’s leading the charge? Millennials. Often referred to as the “experiential generation,” they’re far more likely to spend money on meaningful moments rather than material things. For promo, that means keepsakes and branded items that become part of the journey—not just extras. Source: Expedia Learning about other cultures and communities Boosting physical and mental wellness Becoming a more well-rounded person
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