Museum and National Parks Guide

Industry Deep Dive: National Parks, Museums, & Historical Sites

For Whether you like hiking at a beautiful national park, spending the day in a museum, or taking in the history at a national landmark – you’ll notice that promo products are abound! At gear stops and gift shops outside of national parks, museums, and national landmarks, there’s something for everyone. From functional to commemorative, let’s take a look at how the promo industry is intertwined in the history and exploration of these recreational pastimes. ADVENture it’s time >>> <<<

In 1872, President Ulysses S. Grant signed the Yellowstone National Park Act into law. This act would protect the United States’ natural wonders for visitors to enjoy both presently and in the future. Then, following in 1891, the Forest Reserve Act to allow presidents the ability to establish permanent forest reserves within public land - this legislation would lead to the establishment of national forests. And following that in 1906 was the Antiquities Act, which gave presidents the ability to preserve sites that hold historical significance. Then, in 1916, President Woodrow Wilson signed an act that would create the National Park Service. With the invention of the car and the road tripping fad of the 50s and 60s, soon came the iconic park signage and visitor’s centers we still see today. And since, visiting each of the 63 major national parks has continued to be one of America’s favorite pastimes. NAtIONAL PARKS Rules and regulations of the Yellowstone National Park. Yellowstone National Park, Department of the Interior. Washington, D. C. May, 4, 1881. National Park Service’s arrowhead logo. source: parksandtrips.com 1951 1952 1968 2000 The U.S. has some seriously stunning landscapes - from the beautiful and menacing Devil’s Tower in the Black Hills National Forest or watching islands form before our very eyes at Hawai’i Volcanoes National Park, to the iconic Grand Canyon. Nature is beautiful, and it’s imperative that we keep it protected for future generations to come! It’s also important to note that many national parks or forests may not have a dedicated gift shop like a museum or historical site might. However, there will often be a nearby town with tons of shops, restaurants, sleeping accommodations, and other attractions to capitalize on the tourism the parks provide, which means, lots of promotional items! yellowstone Black Hills Bryce Canyon Glacier Arches

NAtIONAL PARKS Stats was the first National Park YellowStone 63National Parks The largest park is Wrangell-St Elias National Park in Alaska with 13.2 million acres Great Smokey Mountains saw the most visitors in 2022 with 12.9 million visitors Smokey thE Bear Smokey the Bear is the longest running public service advertising campaign. Did you know that Smokey the Bear and Walt Disney are connected? It’s true! It all started with the bombing of Pearl Harbor. As the U.S. entered the war, experienced firefighters and able-bodied men were deployed for the war effort. This meant that communities had to deal with wildfires and forest fires the best that they could by themselves, but more needed to be done. And the best way to prevent something is through education. Luckily, Americans were already rallying to help the boys out overseas and with patriotism at an all-time high, the Forest Service organized the Cooperative Forest Fire Prevention Program (CFFPP) to help the Association of State Foresters and War Advertising But how does Walt Disney play into it? In 1942, Disney released their fifth animated motion picture “Bambi”. Disney initially allowed its characters from the movie to be included as part of the CFFP’s campaign, but with the caveat that it was only for one year. With the initial success of the cuddly creature animated campaign, it was clear how the CFFP needed to move forward. Thus, with the help of celebrated illustrator Albert Staehle, in 1944, Smokey was born. Smokey proved to be incredibly popular – so much so, that an Act of Congress was passed to ensure that Smokey would be protected and his likeness would be placed in the care of the Secretary of Agriculture. All royalties would go to the continued efforts on the education of wildfire prevention. Council to create posters and slogans. The resulting campaign successfully convinced citizens that preventing forest fires would help win the war.

NAtIONAL PARKS Promos National Parks Field Notes www.fieldnotesbrand.com Yosemite National Park Tee www.thelandmarkproject.com Rocky Mountain National Park Beanie www.thelandmarkproject.com Smokey the Bear Sweatshirt www.thelandmarkproject.com Smokey the Bear Bandana www.thelandmarkproject.com National Parks Coolnet UV Neck Gaiter www.backcountry.com National Park Traveler Pin www.nationalparksouvenirs.com Devils Tower National Park Hat www.thenationalparkstore.com Zion National Park Shirt www.shannonnicholeart.com Original Puffy Blanket - Zion National Park www.backcountry.com Arches National Park Flight Tag www.nationalparksouvenirs.com

NAtIONAL PARKS Promo Ideas Bodi Buffalo Douglas Company, Inc SAGE #64270 National Parks of the USA Postcards The Book Company SAGE # 65718 National Parks Trivia: A Card Game The Book Company SAGE # 65718 National Park Glacier Throw w/ Carrier Pendleton Woolen Mills SAGE # 63028 15 Oz. Camping Mug Evans Manufacturing SAGE # 50018 Yellowstone Park Shaped Serving & Cutting Board with Artwork by Summer Stokes Totally Bamboo SAGE # 68666 Charcoal Black Bear Douglas Company, Inc SAGE # 64270 The National Parks: An Inspirational Journal The Book Company SAGE # 65718 Zion National Park 14 Oz. Candle PCNA SAGE # 52344 Fair Trade Dark Chocolate Raisins NC Custom SAGE # 52303 3Pc 55” Wood Detachable Hiking Stick Precision Products Printed SAGE # 63152

NAtIONAL PARKS Promo Ideas Heritage Bundle Origaudio SAGE # 69075 Grow Your Own Sequoia Kit The Book Company SAGE # 65718 Genuine Leather Patches EMT SAGE # 50054 Field & Co.® Campster 15” Computer Tote PCNA SAGE # 52344 Survival Multifunctional Bracelet with Compass Nolwenn LLC SAGE # 50933 City Bonfires S’mores Night Pack featuring Portable Fire Pit Midnite Snax SAGE # 56349 Osprey Ultralight Dry Sack Gemline SAGE # 56940 40 Oz. Asobu® Flask Vacuum Insulated Bottle Ad N Art SAGE # 63786 Bucket Safari Hat Direct Caps SAGE # 69619 Atlas Belt Bag Ariel Premium Supply Inc SAGE # 60462

Gift shops are an integral part of any museum. Ticket sales can only go so far, and in the case of the Smithsonian – admission is free. Gift shops allow the museum to make money and fund things like building and exhibit upkeep, acquiring Museums National Museum of National History Smithsonian Institute. www. www.si.edu new specimens, conservation efforts, storage, and salaries for staff. Without gift shop sales supplementing grants from universities or private funds, the world’s history would be in danger of being forgotten and lost. So, what kind of promotional products can you offer your local museums? Well, stickers, lapel pins, keychains, and the usual suspects like t-shirts, totes, and mugs are all great ideas. These are also particularly good ideas if the museum is looking to start a membership program and wishes to provide its members something special for their support and donations. If your customer has the means and the budget, replicas of some of the items on display would be an amazing item to pitch too, kind of like what the British History Museum did with the Rosetta Stone. Highquality photos of the items or artwork that the museum houses made into prints and postcards also become collector’s items for those who cannot afford to bring home a replica. Rosetta Stone Tote Bag, Rosetta Stone Passport Cover, and Rosetta Stone Coasters www.britishmuseumshoponline.org Museums Stats #1 Louvre, Paris - 7.73 mil #2 Vatican Museums, Vatican City #3 National History Museum, London #4 British Museum, London #5 National Museum of Natural History, Washington D.C. #6 Tate Modern, London #7 Musée d’Orsay, Paris #8 National Gallery of Art, Washington D.C. #9 Metropolitan Museum of Art, New York #10 Reina Sofía, Madrid $7.73 million $5.08 million $4.66 million $4.1 million $3.9 million $3.88 million $3.27 million $3.23 million $3.21 million $3.06 million top ten Visited Museums in 2022 source: Statistica Preferred activities when visiting a museum in the U.S in 2022 like to visit the exhibits likes seeing original objects (artwork, artifacts, or specimens) like to visit the museum shop like hands-on interactive exhibits 84% 74% 54% 39% source: Statistica

Monet Impressions Hoodie www.store.metmuseum.org Ithell Colquhoun Volcanic Flare Boots www.shop.tate.org.uk Piet Mondrian cycling jersey www.shop.tate.org.uk Mona Lisa Notebook www.boutiquesdemusees.fr/en/ Katsushika Hokusai Great Wave Socks www.boutiquesdemusees.fr/en/ Van Gogh Sunflowers Lacquer Tray www.store.metmuseum.org Museum Promo Products John Singer Sargent Madame X Pocket Mirror www.shop.tate.org.uk Casely Degas Dance Class Power Pod Wireless Charger www.store.metmuseum.org Monopoly Louvre www.boutiquesdemusees.fr/en/ Museum of Natural History London Vintage Tote Bag www.nhmshop.co.uk Smithsonian Spirit of St. Louis Watch www.smithsonianstore.com

Museum Promo Ideas Moleskine® Coloring Kit - Sketchbook and Watercolor Pencils Gemline SAGE # 56940 11 Oz. Heat Changing Mug Solar System Ceramic Fulcrum Promos LLC SAGE # 52454 Kids Solar System Model With Projector Gift Tesl Promotion LLC SAGE # 52585 David Award GWS International Inc SAGE # 69265 3D LED Night Light And Crystal Ball Music Box With Wooden Base Global Promo LLC SAGE # 67695 Grow Your Own Flesh Eating Plant The Book Company SAGE # 65718 Wooden Solar System Puzzle Gift Tesl Promotion SAGE # 52585 High Power Telescope with Compass In Time Promotions LLC SAGE # 50884 Adult Paint Set & Wine Tumbler Jornik Manufacturing Corporation SAGE # 50219

Bodi Buffalo Douglas Company, Inc SAGE #64270 Paintbrush Pen Assortment WOWLine SAGE # 52510 Squeezies® Astronaut Stress Reliever Alpi International Ltd SAGE # 50313 5” Pocketkins Eco T-rex and Brachiosaurus Artistic Toys & Promotions LLC SAGE # 50021 Folding Advertising Fan Ad Panda Promotional Inc SAGE # 52557 Louvre The Book Company SAGE # 65718 Museum Promo Ideas My Little Golden Book About Frida Kahlo The Book Company SAGE # 65718 Multi Color Cube Puzzle WOWLine SAGE # 52510 11.8” Tall Wooden Tripod Easel Awesome Sourcing Inc SAGE # 51709 Optical Crystal Van Gogh Trophy MDS Inc. SAGE # 52574 Solar Eclipse Glasses In Time Promotions LLC SAGE # 50884

From Mount Vernon or The Rocky Mountain National Park to Mesa Verde National Park and it’s Puebloan cliff dwellings – America is vast, beautiful, and full of rich history. And its promo is too! With successful ad campaigns like Smokey the Bear we have been able to preserve these amazing places for generations to come.

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