Gift shops are an integral part of any museum. Ticket sales can only go so far, and in the case of the Smithsonian – admission is free. Gift shops allow the museum to make money and fund things like building and exhibit upkeep, acquiring Museums National Museum of National History Smithsonian Institute. www. www.si.edu new specimens, conservation efforts, storage, and salaries for staff. Without gift shop sales supplementing grants from universities or private funds, the world’s history would be in danger of being forgotten and lost. So, what kind of promotional products can you offer your local museums? Well, stickers, lapel pins, keychains, and the usual suspects like t-shirts, totes, and mugs are all great ideas. These are also particularly good ideas if the museum is looking to start a membership program and wishes to provide its members something special for their support and donations. If your customer has the means and the budget, replicas of some of the items on display would be an amazing item to pitch too, kind of like what the British History Museum did with the Rosetta Stone. Highquality photos of the items or artwork that the museum houses made into prints and postcards also become collector’s items for those who cannot afford to bring home a replica. Rosetta Stone Tote Bag, Rosetta Stone Passport Cover, and Rosetta Stone Coasters www.britishmuseumshoponline.org
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