CANADIAN DATA REPORT Q1 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the Canadian promotional products industry.
CANADIAN MARKETPLACE PPPC Membership Total 1,134 ACTIVE DISTRIBUTOR COMPANY MEMBERS 213 ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q1 Year-Over-Year Comparison 66K 91K JANUARY FEBRUARY MARCH 20K 30K 40K 50K 60K 70K 80K 90K 100K 58K 73K 1% DECREASE 8% INCREASE 8% DECREASE 82K 97K 56K 50K 77K 2021 2022 2023 2024 76K 88K 89K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison 34% INCREASE Q4 TO Q1 COMPARISON Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 228K 217K 199K 256K 238K 208K 190K 254K 100K 120K 140K 160K 180K 200K 220K 240K 260K
2021 2022 2023 2024 PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q1 Year-Over-Year Comparison JANUARY FEBRUARY MARCH 101% INCREASE 19% INCREASE 10% INCREASE 561K 402K 676K 526K 689K 756K 643K 387K 522K 1.38M 627K 710K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison 2% INCREASE Q4 TO Q1 COMPARISON Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 1.7M 1.8M 1.9M 2M 2.1M 2.2M 2.3M 2.4M 2.5M 2.6M 2.7M 2.8M 2.52M 2.4M 1.91M 1.85M 2.83M 2.23M 2.67M 2.72M
OVERALL PRODUCT CATEGORY LEADERS Global Data JANUARY 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Masks 6 | Tumblers 7 | Coats 8 | Caps 9 | Bottles 10 | Awards JANUARY 2023 1 | Bags 2 | Pens 3 | Shirts 4 | Mugs 5 | Tumblers 6 | Awards 7 | Bottles 8 | Coats 9 | Caps 10 | Lanyards FEBRUARY 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Caps 7 | Bottles 8 | Awards 9 | Coats 10 | Towels FEBRUARY 2023 1 | Bags 2 | Pens 3 | Shirts 4 | Mugs 5 | Tumblers 6 | Bottles 7 | Awards 8 | Caps 9 | Lanyards 10 | Cups MARCH 2022 MARCH 2023 JANUARY 2024 1 | Bags 2 | Pens 3 | Shirts 4 | Tumblers 5 | Mugs 6 | Awards 7 | Caps 8 | Bottles 9 | Coats 10 | Notebooks FEBRUARY 2024 MARCH 2024 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Awards Bottles Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Caps Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Tumblers Caps Towels Awards Cups
PRODUCT RESEARCH Top 5 Products Viewed Globally Gardena Velvet - Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Stanley Quencher H2.0 Flowstate™ Tumbler 30 Oz. PCNA Item # 1603-02 SAGE # 52344 Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018 Stanley Quencher H2.0 Flowstate™ Tumbler 40 Oz. PCNA Item # 1603-01 SAGE # 52344
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q4 2023 TO Q1 2024 PRODUCT CATEGORY INCREASES Eyeglasses Sunscreen Golf Kits Golf Tools Bandanas Visors Seeds Sunglasses Flying Discs Balloons 220% 186% 183% 183% 162% 150% 139% 118% 116% 109% Q4 2023 TO Q1 2024 PRODUCT CATEGORY DECREASES Ornaments Beanies Calendars Scrapers Blankets Scarves Gloves Sweats Food Organizers 89% 57% 57% 51% 38% 37% 35% 33% 30% 26%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q1 2023 TO Q1 2024 PRODUCT CATEGORY INCREASES Eyeglasses Phones Keys Tables Cans Co ee Beverages Rubber Ducks Water Massagers 180% 105% 86% 84% 81% 54% 47% 45% 40% 36% Q1 2023 TO Q1 2024 PRODUCT CATEGORY DECREASES Lighters Pennants Phone Accessories Mirrors Cookies Trophies Straws Fanny Packs Masks Covers 30% 29% 28% 28% 27% 25% 25% 23% 21% 21%
PRODUCT RESEARCH Top 50 Product Categories and Comparison from Q1 2023 to Q1 2024 | Global Data JANUARY 2023 - JANUARY 2024 | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Up 1 Down 1 Up 1 Down 1 Up 1 Up 1 Down 2 Up 4 Down 2 Down 1 Up 1 Down 2 Up 3 Up 1 Down 2 Down 2 Up 3 Up 4 Down 3 Down 2 Up 2 Down 1 Up 2 Up 2 Down 5 Up 1 Up 1 Down 4 Up 3 Up 10 Down 1 Down 1 Up 6 Down 1 Down 6 Up 2 Down 3 Down 3 Down 3 Down 3 Up 2 Down 2 Up 4 Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Lanyards Towels Coats Key Chains / Rings Cups Decals Chargers Squeeze Toys Journals Backpacks Coasters Umbrellas Hats Magnets Sunglasses Beverage Insulators Coolers Blankets Wristbands Banners Pins Tablecloths Lip Balms Socks Portfolios Speakers Fans Flashlights Flags Vests Balls Glasses-Drinking Signs Flash Drives Mouse Pads Tags Stu ed Animals Mats Hoodies Openers Pencils
2021 2022 2023 2024 SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q1 Year-Over-Year Comparison JANUARY FEBRUARY MARCH 6% INCREASE 2% INCREASE 11% DECREASE 3.3K 2.2K 2.9K 3.3K 3.5K 3.9K 3.4K 1.9K 2K 2.9K 3K 2.4K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison 15% INCREASE Q4 TO Q1 COMPARISON Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 9.1K 9.4K 8.3K 10.2K 10K 9.1K 8.7K 10K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 6% DECREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 3.2K 3.8K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 3.4K 3.2K 3.3K 3.3K 2.9K 3.1K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison 13% DECREASE Q4 TO Q1 COMPARISON Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 30K 26K 27K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 27K 25K 23K 22K 26K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.
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