CANADIAN DATA REPORT Q1 2025
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Workplace. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the Canadian promotional products industry.
CANADIAN MARKETPLACE PPPC Membership Total , ACTIVE DISTRIBUTOR COMPANY MEMBERS ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q1 Year-Over-Year Comparison 82K 97K JANUARY FEBRUARY MARCH 20K 30K 40K 50K 60K 70K 80K 90K 100K 66K 91K 1% DECREASE 8% DECREASE 4% INCREASE 89K 89K 77K 56K 77K 76K 82K 92K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison % INCREASE Q4 TO Q1 COMPARISON Q Q Q Q Q Q Q Q APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 238K 208K 190K 255K 235K 216K 202K 250K 100K 120K 140K 160K 180K 200K 220K 240K 260K
JANUARY FEBRUARY MARCH 8% INCREASE 182% INCREASE 143% INCREASE 690K 562K 527K 628K 1.4M 643K 710K 676K 757K 1.5M 1.8M 1.7M 100K 300K 500K 700K 900K 1.2M 1.4M 1.6M 1.8M 2M PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q1 Year-Over-Year Comparison
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison % INCREASE Q4 TO Q1 COMPARISON Q Q Q Q Q Q Q Q APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 1M 1.5M 2M 2.5M 3M 3.5M 4M 4.5M 5M 2.8M 2.2M 2.7M 2.7M 2.4M 3.1M 2.7M 5M
OVERALL PRODUCT CATEGORY LEADERS Global Data JANUARY 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Awards Bottles Coats Caps Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Awards Caps Lanyards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Caps Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Awards Bottles Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Towels Bottles Notebooks Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Caps Notebooks Awards Towels Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Awards Caps Bottles Coats Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Caps Awards Notebooks Bottles Coats JANUARY FEBRUARY FEBRUARY MARCH MARCH JANUARY FEBRUARY MARCH
PRODUCT RESEARCH Top 5 Products Viewed Globally Large Non-Woven Grocery Shopping Tote Bag Evans Manufacturing Item # 8010 SAGE # 50018 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Best Can Cooler Best Promotions USA LLC Item # 1000B SAGE # 68218 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018 Payson Non-Woven Mini Tote Bag Evans Manufacturing Item # 8315 SAGE # 50018
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q TO Q PRODUCT CATEGORY INCREASES Sunscreen Seeds Visors Golf Tools Fans Balls Towels Sunglasses Flying Discs Medals 224% 178% 161% 134% 117% 103% 100% 100% 94% 89% Q TO Q PRODUCT CATEGORY DECREASES Ornaments Calendars Sweats Beanies Food Blankets Scarves Fireplaces Scrapers Sweaters 86% 57% 50% 46% 39% 34% 34% 34% 33% 32%
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Year-Over-Year Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q TO Q PRODUCT CATEGORY INCREASES Travel Kits Matches Fans Massagers Stamps Displays Scrapers Beanies Gloves Mirrors 31% 23% 23% 20% 17% 15% 14% 13% 13% 10% Q TO Q PRODUCT CATEGORY DECREASES Eyeglasses Sweats Carafes Fanny Packs Envelopes Phone Accessories Utensils Wallets Beverages Inflatables 74% 46% 43% 39% 34% 33% 32% 30% 29% 28%
PRODUCT RESEARCH Top 50 Product Categories Year-Over-Year Comparison Q TO Q PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Bags Pens Shirts Tumblers Mugs Caps Awards Notebooks Bottles Towels Chargers Lanyards Coats Key Chains / Rings Cups Squeeze Toys Decals Backpacks Journals Coasters Hats Umbrellas Coolers Magnets Blankets Sunglasses Beverage Insulators Fans Socks Tablecloths Pins Banners Wristbands Speakers Flags Lip Balms Vests Balls Portfolios Glasses-Drinking Mats Flashlights Signs Mouse Pads Stu ed Animals Tags Flash Drives Hoodies Sticky Notes Openers Up 1 Down 1 Up 1 Down 1 Up 1 Down 1 Up 1 Up 5 Down 2 Down 1 Down 1 Down 1 Up 1 Down 2 Up 1 Down 1 Up 1 Down 1 Up 3 Down 1 Up 2 Down 2 Down 2 Up 8 Up 4 Up 1 Down 1 Down 3 Down 5 Up 1 Up 3 Down 4 Up 2 Up 2 Down 5 Up 1 Up 6 Down 5 Down 1 Up 1 Down 2 Down 4 Up 2 Down 1
JANUARY FEBRUARY MARCH 9% DECREASE 6% DECREASE 2% INCREASE 3.4K 2.5K 3.6K 3.2K 4K 3.5K 3.5K 2.1K 3K 3.1K 2.9K 3.3K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q1 Year-Over-Year Comparison
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison % INCREASE Q4 TO Q1 COMPARISON Q Q Q Q Q Q Q Q APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 9.2K 10K 8.7K 10K 9.5K 8.2K 8K 9.7K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q Q Q Q Q Q Q Q % INCREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 2.8K 3K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 3.8K 3.1K 3.2K 3K 3.2K 3K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q4 TO Q1 COMPARISON Q Q Q Q Q Q Q Q APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 26K 24K 30K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 26K 23K 21K 21K 23K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2025 Quick Technologies Inc.
RkJQdWJsaXNoZXIy NzU4OQ==