SAGE PPPC Quarterly Report Q2 2023

CANADIAN DATA REPORT Q2 2023

INTRODUCTION Using data obtained through distributor activity in SAGE Total Access, this report focuses on the di erence in product research, sales presentations activity, projects, and order forms created and how those numbers compare to both the previous quarter and prior years. By using this data, we can see how the Canadian promotional products industry is faring.

CANADIAN MARKETPLACE PPPC Membership Total 1,104 ACTIVE DISTRIBUTOR COMPANY MEMBERS 207 ACTIVE SUPPLIER COMPANY MEMBERS

PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q2 Year-Over-Year Comparison 61K 64K APRIL MAY JUNE 30K 40K 50K 60K 70K 80K 90K 100K 39K 43K 4% INCREASE 6% INCREASE 1% INCREASE 80K 74K 59K 29K 75K 2020 2021 2022 2023 78K 85K 75K

PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison 8% DECREASE Q1 TO Q2 COMPARISON Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 170K 178K 214K 228K 218K 200K 257K 238K 100K 120K 140K 160K 180K 200K 220K 240K 260K

2020 2021 2022 2023 PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q2 Year-Over-Year Comparison APRIL MAY JUNE 8% DECREASE 16% INCREASE 26% INCREASE 631K 319K 627K 937K 730K 579K 859K 327K 291K 699K 1.08M 1.08M 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M

PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison 52% INCREASE Q1 TO Q2 COMPARISON Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 1.5M 1.6M 1.7M 1.8M 1.9M 2M 2.1M 2.2M 2.3M 2.4M 2.5M 1.51M 1.81M 1.99M 2.52M 2.4M 1.91M 1.85M 2.83M

OVERALL PRODUCT CATEGORY LEADERS APRIL 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Caps 6 | Masks 7 | Tumblers 8 | Bottles 9 | Towels 10 | Awards APRIL 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Bottles 6 | Caps 7 | Tumblers 8 | Towels 9 | Awards 10 | Cups MAY 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Caps 6 | Mugs 7 | Bottles 8 | Towels 9 | Masks 10 | Coolers MAY 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Bottles 5 | Mugs 6 | Caps 7 | Towels 8 | Tumblers 9 | Sunglasses 10 | Lanyards JUNE 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Caps 5 | Mugs 6 | Tumblers 7 | Towels 8 | Bottles 9 | Beverage Insulators 10 | Coolers JUNE 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Bottles 5 | Towels 6 | Mugs 7 | Caps 8 | Tumblers 9 | Lanyards 10 | Sunglasses APRIL 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Caps 7 | Bottles 8 | Towels 9 | Awards 10 | Lanyards MAY 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Bottles 7 | Towels 8 | Caps 9 | Lanyards 10 | Awards JUNE 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Bottles 7 | Caps 8 | Towels 9 | Lanyards 10 | Awards

PRODUCT RESEARCH Top 5 Products Viewed Globally BEST Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Kooler Koozie Group Item # 45081 SAGE # 57550 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018 USA Made 3/4” Full Color Lanyard Trident Promo Inc Item # USALANY34-S SAGE # 51211 Kolder Kaddy Neoprene Numo Item # KK SAGE # 66640

PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data Q1 TO Q2 2023 PRODUCT CATEGORY INCREASES | | | | | | | | | | Fans Cans/Tins Sunscreen Golf Tools Sunglasses Balls Water Flying Discs Shades/Sunshades Golf Kits 1 2 3 4 5 6 7 8 9 10 90% 84% 84% 83% 82% 82% 81% 81% 81% 80% Q1 TO Q2 2023 PRODUCT CATEGORY DECREASES | | | | | | | | | | Stu ed Animals Carving Boards Phone Accessories Organizers/Planners Socks Covers/Lids Coats/Jackets Pants Gloves Hoodies 1 2 3 4 5 6 7 8 9 10 -59% -58% -58% -58% -57% -56% -55% -53% -49% -45%

PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data Q2 2022 TO Q2 2023 PRODUCT CATEGORY INCREASES | | | | | | | | | | Phones Cans/Tins Keys Breath Fresheners Cleaners Massagers Ornaments Coloring Books Books Matches 1 2 3 4 5 6 7 8 9 10 50% 38% 37% 32% 30% 29% 28% 28% 28% 25% Q2 2022 TO Q2 2023 PRODUCT CATEGORY DECREASES | | | | | | | | | | Masks Cushions Travel Kits Sweaters Tank Tops Napkins Hand Sanitizers Uniforms Drinking Glasses Phone Accessories 1 2 3 4 5 6 7 8 9 10 -58% -33% -31% -29% -26% -25% -25% -24% -23% -23%

PRODUCT RESEARCH Top 50 Product Categories and Comparison to Q2 2022 | Global Data APRIL - JUNE | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumbers Mugs Bottles Caps Towels Awards Lanyards Cups Notebooks Key Chains/Rings Coats/Jackets Decals/Stickers Backpacks Squeeze Toys Beverage Insulators Sunglasses Journals/Diaries Coolers Hats Fans Umbrellas Wristbands/Bracelets 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | Chargers Coasters Magnets Flags Tablecloths/Table Liners Balls Banners Blankets Lip Balms Portfolios/Padfolios Pins Speakers Glasses-Drinking Socks Signs Flash Drives Tents Tags Flashlights Stu ed Animals Calendars Mouse Pads Openers Vests Mats 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Up 1 Down 1 Down 1 Down 1 Up 1 Down 1 Up 1 Up 3 Up 4 Down 1 Up 7 Up 4 Down 7 Up 1 Up 3 Down 2 Down 1 Down 1 Up 2 Down 4 Up 3 Down 1 Up 1 Up 4 Up 2 Up 2 Up 3 Down 5 Down 3 Down 2 Up 3 Down 1 Up 7 Up 4 Up 3 Down 6 Up 7

2020 2021 2022 2023 SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q2 Year-Over-Year Comparison APRIL MAY JUNE 9% INCREASE 6% INCREASE 0% INCREASE 3.3K 1.8K 2K 3.5K 2.5K 3.1K 3.1K 1.2K 2.4K 2.9K 3.2K 2.4K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K

SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison 2% DECREASE Q1 TO Q2 COMPARISON Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 8.4K 9.1K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K 7.3K 7.4K 9.5K 8.2K 10K 10.2K

PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 15% INCREASE Q1 TO Q2 COMPARISON OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 3.3K 3.3K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 2.3K 2.3K 2.5K 3.4K 3.8K 3.3K

ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison 20% INCREASE Q1 TO Q2 COMPARISON Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 26.1K 24.8K 20.5K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 21.7K 26.7K 27.3K 30K 25K

SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2023 Quick Technologies Inc.

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